Some people might frown upon the idea that emotions are an integral part of doing business. Some might say they get in the way of making smart, logical decisions. And that’s probably more often right than wrong. However, the problem with always separating the two is that there are humans involved in every business, and […]
Before diving into logo design, web development and color palettes, there are some important aspects to consider when branding your small business. Think of these as the foundation for your brand. Even though you’re not a mega-corporation, it’s still crucial that you lay your foundation correctly before addressing the visual pieces of your brand. When creating your brand, […]
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