A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which font to use. It encompasses everything from information hierarchy to kerning. Neglecting to pay attention to typography within your business’ communication, in my opinion, is one of […]
Sometimes admitting your business needs help can feel like defeat, but in truth, it is the first stride in achieving the goals you set out from the beginning. Take a long hard look in the mirror and examine your own business. Are you meeting your business goals? Are you running as efficiently a possible? Are […]
Often when I meet with a prospective client for the first time and I ask them what makes their business unique, I receive an incredibly underwhelming, “We’re simply the best,” or “Nobody does it like I do.” The problem with these statements is that they are completely generic, say nothing about what you specifically do, and everyone out […]
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