March 2020 - K Design Co.

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At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

March 30, 2020

How to Focus Your Marketing Messages to Reach Your Audience

open notebook marketing message

Marketing

I’m writing this from my Manhattan apartment after a day of back-to-back coaching calls helping clients navigate business in the midst of the Coronavirus pandemic. I had originally planned on sharing some thoughts with you on mindset and how it impacts your brand, strategy, and ability to stand out online and sell. Because, trust me, […]

March 25, 2020

Five Secrets to Lead and Thrive in Uncertain Times

lead and thrive in business

Business

With the economic and social impact of global health concerns, 2020 has gotten off to a rocky start for many businesses. Even if you aren’t one of the thousands of businesses impacted by the government-mandated closures this past week, no one would blame you for feeling less than optimistic about actually seeing any growth this […]

March 23, 2020

How to Grow Your Small Business this Year (2020)

grow your small business

Business

Have you been considering starting a business or expanding your current business as a female entrepreneur or women-owned business? If you know me, then you know I’m passionate about entrepreneurship. While I love to talk about all businesses in general, what really makes me giddy is discussing businesses owned and operated by women. Did you […]

March 16, 2020

Women in Business: Small Business Statistics You Need to Know

women in business

Business

It’s a controversial topic: Do you really need a business plan? Some business owners will tell you emphatically yes, while others will say heck no! So, how should you decide which side to take? First we need to talk about what a business plan is and what it isn’t. According to the Oxford Dictionary, a […]

March 9, 2020

Asking for A Friend: Do You Really Need a Business Plan?

do you need a business plan

Business

Due to COVID-19, many of the following events may have been cancelled or rescheduled, please check each event’s website for up-to-date-information. Last November, I had the privilege of attending my first real women’s business conference in Charleston, South Carolina called Rise Business Conference. This three-day event had such a great impact on my life and […]

March 3, 2020

20+ Must-Attend Women’s Business Conferences in 2020

womens business conference

Business

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