At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]
I’m writing this from my Manhattan apartment after a day of back-to-back coaching calls helping clients navigate business in the midst of the Coronavirus pandemic. I had originally planned on sharing some thoughts with you on mindset and how it impacts your brand, strategy, and ability to stand out online and sell. Because, trust me, […]
With the economic and social impact of global health concerns, 2020 has gotten off to a rocky start for many businesses. Even if you aren’t one of the thousands of businesses impacted by the government-mandated closures this past week, no one would blame you for feeling less than optimistic about actually seeing any growth this […]
Have you been considering starting a business or expanding your current business as a female entrepreneur or women-owned business? If you know me, then you know I’m passionate about entrepreneurship. While I love to talk about all businesses in general, what really makes me giddy is discussing businesses owned and operated by women. Did you […]
It’s a controversial topic: Do you really need a business plan? Some business owners will tell you emphatically yes, while others will say heck no! So, how should you decide which side to take? First we need to talk about what a business plan is and what it isn’t. According to the Oxford Dictionary, a […]
Due to COVID-19, many of the following events may have been cancelled or rescheduled, please check each event’s website for up-to-date-information. Last November, I had the privilege of attending my first real women’s business conference in Charleston, South Carolina called Rise Business Conference. This three-day event had such a great impact on my life and […]
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