Branding

In your business, sometimes funds can run short, especially when you are just starting out. If your business is brand new, you may not be able to make the investment into a professional logo design and full branding process. While I will never negate the importance of having a professional logo designed, in some instances […]

You’ve made a significant investment into your health education and certification…

As a business owner or business owner-to-be, I’m guessing you probably have a computer. You may also have an office space, or even an email list. All of these things are considered your business assets and whatever they may be, they bring value in some form to your business. Therefore it’s natural to assume you treat […]

Entrepreneurs and small business owners often assume that because they have a product or service that they also have a brand. While the two ideas, may certainly cross paths in the minds of your customers, there is a clear line of distinction that separates one from the other. The product, service, good or idea that […]

Feeling overwhelmed or like something’s amiss with your business, but just can’t put your finger on it? Between all your day-to-day responsibilities, creating and running a business can be tough. Sometimes, it can be difficult to take a step back and look at things from an objective point of view. However, if you’re noticing that you […]

Often when I meet with a prospective client for the first time and I ask them what makes their business unique, I receive an incredibly underwhelming, “We’re simply the best,” or “Nobody does it like I do.” The problem with these statements is that they are completely generic, say nothing about what you specifically do, and everyone out […]

I’ve already written a couple posts on the basics of branding and tips for branding your small business, but have yet to cover what visualizing your brand actually looks like and what this process typically entails. Your first thought may be that, of course, it includes logo design and color palette but are you then left drawing […]

Before diving into logo design, web development and color palettes, there are some important aspects to consider when branding your small business. Think of these as the foundation for your brand. Even though you’re not a mega-corporation, it’s still crucial that you lay your foundation correctly before addressing the visual pieces of your brand. When creating your brand, […]