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Color is one of the most powerful tools that a graphic designer can wield and manipulate. When you or the graphic designer you’ve hired is selecting a color palette for your brand, it’s more than a shot in the dark or what looks pretty. It’s about conveying a specific message. Your message. “In order to […]

The company Adobe provides unparalleled products for designers, artists and creatives to do what they do best: create. However, simply owning the product does not make one an expert in Adobe Creative Suite technology. Graphic designers and creatives spend years learning the intricacies of each program and continue to learn as Adobe releases new and […]

Let’s face it. Sometimes things come up in your business that require you to assume the role of a graphic designer. You probably know already that design is not your forte, but sometimes it’s just not in the budget to hire a designer or you need a turnaround too quickly to search for one. If […]

Sometimes admitting your business needs help can feel like defeat, but in truth, it is the first stride in achieving the goals you set out from the beginning. Take a long hard look in the mirror and examine your own business. Are you meeting your business goals? Are you running as efficiently a possible? Are […]

As the Thanksgiving holiday grows near and the excitement of stuffing our faces with turkey is nearly palpable,  it only seems appropriate that I should dedicate a post to thanksgiving. Of the many blessings I have to be thankful for, my career in graphic design has always been near the top of my list. Here are just a few […]

If you have been scouring the internet for a cheap solution to designing a logo for your new business, then there is no doubt you have run into websites and ads claiming to design a “professional” logo for you for next to nothing. Thanks to websites like fiverr.com and 10alogo.com there is a veritable smorgasbord […]

If you are like most small business owners, a well-designed PowerPoint deck can be a powerful tool in your digital marketing and business development toolbox. Most PowerPoint presentations I have encountered, however, are poorly designed and were developed as a crutch rather than a presentation aid. While you may be included in the group of culprits who have committed a PowerPoint […]

As a small business owner, you typically have a laundry list of next action items on your plate. As well, you typically have a more limited budget and more limited time to accomplish those items. On top of running your business, you may also act as a DIY marketer or graphic designer, which pulls time away […]

Being the owner of a small startup company can quickly become overwhelming. While there’s a lot to learn and take care of, from fiscal management and administration to operations and planning, the marketing and design aspect of your business can be an equally difficult to traverse. The following list of tips will offer a good […]