Kristin Pruis • April 24, 2015
You have a lot of choices when you need to find a graphic designer for your small business. If you are in a pinch, you may just hire the first designer you can find, but for the long-term you will want to make sure vet through all your options.
Here are some of the key factors you will want to consider before narrowing down your choices to find a graphic designer that’s right for your business.
Graphic designers can come in all shapes, sizes and price ranges too! If you are operating with a typical small business budget, you may be unable to afford the price tag of a big design agency. Not sure of what your budget should be? Do some research on the internet first to find some potential candidates and reach out to them. Once you have a range of options, you can compare it to your needs and go from there. Remember a designer’s price range is often based on their experience so be hesitant to always seek out the cheapest option.
How much does a graphic designer cost? Find out here.
The mark of a good graphic designer is that they can adapt and change their design style as the project calls for it. However, typically, experienced designers often adopt and perfect a specific style or set of skills within their work that helps them develop a niche.
Some designers may be really adept at hand-lettering and fine art techniques, where other designers excel at layout and print work. Some designers may also specialize their work within a certain industry, like health and wellness or music and entertainment. Again, do some research to find a graphic designer with the skills the best suits your needs. If necessary, request portfolio samples from a potential candidate that are similar to the project you have in mind.
Will it be important to you that you can meet your designer face-to-face? Or would you be comfortable using email and phone as your primary method of communication with them? Either way, it’s up to you. In my experience, I have found digital communication to work just fine for the majority of the time.
Most of my clients are local so if needed I can meet them, but for clients that aren’t local, Skype and Google Hangouts work just fine! If your project requires a more hands-on approach or extensive consulting, it may be best to source out a graphic designer who is local. Plus, supporting your local community is never a bad idea!
This may seem like an odd addition to the list, but personality does matter! You will want to make sure you hire a graphic designer that you feel comfortable with and can communicate easily to. You will thank yourself later for this one.
If your personalities don’t mesh, it can cause conflict later down the road when it comes to making decisions or giving feedback on their design work. Of course, you don’t have to source your own mini-me to ensure the success of your design project, but you will want to make sure you find someone you are, in a sense, on the same page with.
You may also be interested in How to Hire a Graphic Designer You Can Trust.
Have you been having trouble finding the graphic designer that’s right for your business? Looking for a graphic designer in the Indianapolis area? Feel free to reach out to K Design Co. to see if we’re a match for your needs.