Blog | Business Tips & Branding Resources for Women

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Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

February 12, 2020

How to Create a Pixel-Perfect Facebook Cover Photo in 2020

facebook cover photo design

Marketing

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term was new to me, the concept […]

February 7, 2020

How to Design a Lead Magnet to Attract Your Customers

how to design a lead magnet to convert your visitors into customers

Marketing

As a formerly trained designer, I’ll never deny the merits of programs like Adobe Photoshop and Illustrator….BUT, sometimes you just need a quick graphic that you can whip up on the fly without all the fuss of booting up Creative Cloud. Can I get an amen? Or if you don’t have Adobe programs at all, […]

January 29, 2020

How to Design Drool-worthy Graphics in Canva

how to design graphics in canva

Graphic Design

Just like in your personal life, the same concept applies in your business: if something doesn’t cost you your time, it probably costs you money. And when it comes to creating a website for your business, this couldn’t be truer. If you are just starting out in business, you are probably more willing to exchange […]

January 22, 2020

What is the Cost of a Professional Website Design?

cost of a professional website design

Web Design

When someone says ‘website hosting services’ do your eyes glaze over followed by the proverbial crickets chirping away between your ears? (This article contains affiliate links, which means I may receive a commission for purchases made through links in this post. Read the Privacy Policy for details.) Trust me, you aren’t the first person to feel totally clueless […]

January 14, 2020

Website Hosting Services for Non-Techy Babes

website hosting services

Web Design

You’re a smart and savvy boss so I know you can appreciate learning about shortcuts in business – you know, those little tricks that help you work smarter and not harder? One of my favorite business shortcuts is using templates. It would be pretty time-consuming to reinvent the wheel every time you created something new […]

January 8, 2020

3 “So-Worth-It” Benefits of Using Website Design Templates

website design templates

Web Design

Every time I sit down to design a client’s website, I always do one thing at the beginning stages. Can you guess what it is? Yes, after, we have a fitting call, we do a deep-dive discovery and map out their vision for their new site. Of course – that’s non-negotiable! BUT, Another thing I […]

January 7, 2020

Gorgeous Website Design Inspiration for Your New Site

website design inspiration

Web Design

It’s that time of year again! The time when I review my business goals and see how my efforts stacked up to what I set out to achieve at the beginning of the year. I hope this is something you do in your own business too! Are you ready to hear how things went? Let’s […]

December 18, 2019

Looking Back: My 2019 Business Goals & Year in Review

2019 business goals

Business

When someone gives you a compliment are you quick to shrug it off or do you take a moment to fully appreciate their kind words? While I’m a firm believer that humility is a virtue to aspire to, I also strongly believe that you should still celebrate your wins along the way, personally and professionally. […]

December 12, 2019

Celebrate Your Wins to Help You Reach Your Business Goals Faster

celebrate your wins to reach your goals faster

Business

In the spirit of it being the biggest shopping season of the year, I want you to reflect on all the purchases you made this year for your business. Were they good or bad investments? Maybe some of them you’d make again while others, maybe not so much. Which is why I want to talk […]

December 5, 2019

Business 101: Hiring, Investing and Spending Money the Smart Way

smart business investments

Business

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