At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

As a business owner or business owner-to-be, I’m guessing you probably have a computer. You may also have an office space, or even an email list. All of these things are considered your business assets and whatever they may be, they bring value in some form to your business. Therefore it’s natural to assume you treat […]

Entrepreneurs and small business owners often assume that because they have a product or service that they also have a brand. While the two ideas, may certainly cross paths in the minds of your customers, there is a clear line of distinction that separates one from the other. The product, service, good or idea that […]

If you are wanting to design an app as apart of your marketing efforts or even as a realization of a new product, you may mistakenly skip one very important step: Taking the time to properly brand and design your app. You may be thinking, “Well, how could I forget to design my app? If I have a developer, […]

Feeling overwhelmed or like something’s amiss with your business, but just can’t put your finger on it? Between all your day-to-day responsibilities, creating and running a business can be tough. Sometimes, it can be difficult to take a step back and look at things from an objective point of view. However, if you’re noticing that you […]

Often when I meet with a prospective client for the first time and I ask them what makes their business unique, I receive an incredibly underwhelming, “We’re simply the best,” or “Nobody does it like I do.” The problem with these statements is that they are completely generic, say nothing about what you specifically do, and everyone out […]

I’ve already written a couple posts on the basics of branding and tips for branding your small business, but have yet to cover what visualizing your brand actually looks like and what this process typically entails. Your first thought may be that, of course, it includes logo design and color palette but are you then left drawing […]

Before diving into logo design, web development and color palettes, there are some important aspects to consider when branding your small business. Think of these as the foundation for your brand. Even though you’re not a mega-corporation, it’s still crucial that you lay your foundation correctly before addressing the visual pieces of your brand. When creating your brand, […]

If you have been scouring the internet for a cheap solution to designing a logo for your new business, then there is no doubt you have run into websites and ads claiming to design a “professional” logo for you for next to nothing. Thanks to websites like fiverr.com and 10alogo.com there is a veritable smorgasbord […]

Being the owner of a small startup company can quickly become overwhelming. While there’s a lot to learn and take care of, from fiscal management and administration to operations and planning, the marketing and design aspect of your business can be an equally difficult to traverse. The following list of tips will offer a good […]