Brand Discovery Questionnaire

Step 1 of 4

25%

Name(Required)

First Last

Organization / Business Name(Required)

Email(Required)

What are the main products, services or programs that you offer?(Required)

What do you feel are your biggest strengths as a business / organization?(Required)

What goals or initiatives do you have for your business for the next 1,5, and/or 10 years?(Required)

Briefly describe the demographics of your primary target audience or customer profile(s)(Required)

What is their age, gender, interests, behaviors, etc?

What might your audience be uneducated or confused about, relating to your industry or the services that you offer?(Required)

List 3 websites of businesses similar to yours that you admire or are a competitor:(Required)

In terms of their brand, what do you think they are doing well? What do you think could be improved?

Why should someone choose to work with you over a competitor?(Required)

What do you do differently?

Describe how you want your brand to look in 3-5 words or short phrases.(Required)

Need some help coming up with ideas? Use this list of idea starters.” (Will open in a new window.)

Do you have an existing logo or mark that people associate with your brand?(Required)

Yes

What elements, if any, do you want to retain from it?(Required)

Please specify which graphics, text, fonts, colors etc. should be retained.

What do you not like about your current brand?(Required)

What could be improved?

Do you have a tagline or slogan that you want to include in your logo?(Required)

Yes

Write your tagline text exactly as you want it to appear.(Required)

Are there any must-avoid design elements for your brand?(Required)

(ie. personal preferences, colors, symbols, imagery etc.)

Do you have any initial preferences for your color palette?(Required)

Are there any specific design considerations we should be aware of based on your audience’s preferences, abilities or disabilities?(Required)

Which of the following new branded assets are you most interested in having help to create?(Required)

Choose 1 for Mini Brand – Choose up to 3 for Full Brand

Social Media Templates

Sales Sheet

Business Cards

E-Book Template

Postcard Design

Label / Sticker Design

Slide Deck Template

Email Signature Template

Email Template

Other

Please define your choice, Other:(Required)

Phone

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