Brand Discovery Questionnaire

Step 1 of 4

Name(Required)

First Last

Organization / Business Name(Required)

Email(Required)

What are the main products, services or programs that you offer?(Required)

What do you feel are your biggest strengths as a business / organization?(Required)

What goals or initiatives do you have for your business for the next 1,5, and/or 10 years?(Required)

Briefly describe the demographics of your primary target audience or customer profile(s)(Required)

Age, Interests, Behaviors etc.

What questions or points of confusion do you get most regularly about your business / organization?(Required)

Describe how you want your brand to look in three words or short phrases.(Required)

Do you have an existing logo or mark that people associate with your brand?(Required)

Yes

What elements, if any, do you want to retain from it?(Required)

Please specify which graphics, text, fonts, colors etc. should be retained.

What do you not like about your current brand?(Required)

What could be improved?

Do you have a tagline or slogan that you want to include in your logo?(Required)

Yes

Write your tagline text exactly as you want it to appear.(Required)

Are there any must-avoid design elements for your brand?(Required)

(ie. personal preferences, colors, symbols, imagery etc.)

Do you have any initial preferences for your color palette?(Required)

Are there any specific design considerations we should be aware of based on your audience’s preferences, abilities or disabilities?(Required)

Which of the following new branded assets are you most interested in having help to create?(Required)

Choose two.

Name

This field is for validation purposes and should be left unchanged.