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Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

Kristin Pruis  —  February 7, 2022

What is Font Licensing and Why Does it Matter for Your Business?

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Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

Kristin Pruis  —  February 1, 2022

The Ultimate Guide to Brand Fonts (& How to Choose the Right Ones)

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A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which types of fonts styles to use, but that is definitely a good place to start. According to Wikipedia… Typography is the art and technique of arranging type […]

Kristin Pruis  —  January 12, 2022

6 Types of Font Styles to Add Personality to Your Brand (+ Pro Typography Tips)

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