Branding Tips & Resources for Female Entrepreneurs - K Design Co. Blog

When was the last time you wrote in cursive…not on a computer? Probably the third grade for most of us! Thankfully the rules and look of a sentence in script has evolved. Now, there are so many ways to digitally dot your i’s and cross your t’s with a beautiful flourish. (This article contains affiliate […]

Rachael Berthiaume  —  July 28, 2022

The Best Script Fonts on Creative Market

Branding

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If you’ve ever looked into working with a brand designer or branding agency, you may have come across the term brand guidelines aka a brand guide. A brand guide can be an invaluable tool for you as a business or owner (or for your marketing team) to help you create consistent marketing materials. If you’ve […]

Kristin Pruis  —  May 19, 2022

Brand Guidelines: What are they and who needs ’em? (+9 Famous Examples)

Branding

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Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]

Rachael Berthiaume  —  April 18, 2022

7 Brand Kit Examples to Inspire Your Brand Identity and Style

Branding

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Color is one of the most basic visual elements that you can use to create powerful brand recognition with your customers, but creating a unique and beautiful color palette for your brand can be harder than it looks. With all the colors, shades, tints and variations out there it’s no surprise that it’s difficult to […]

Kristin Pruis  —  April 5, 2022

6 Ways to Choose Unique Colors for Your Brand Color Palette

Branding

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Canva is a graphics tool that virtually any small business owner can benefit from using. On top of the hundreds of easy-to-edit templates they have, over the past year, Canva has added a ton of new stickers, graphics, and fonts. What’s especially great about using Canva is you don’t have to worry about dealing with […]

Rachael Berthiaume  —  March 8, 2022

20 Canva Font Pairings to Freshen Up Your Brand

Branding

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woman holding color swatches

Colors add a layer of meaning and depth to the world around us – in nature, at work and at home – but did you know that they can do the same for your business and your brand? What are brand colors? Brand colors are colors that you choose to use consistently to represent your […]

Kristin Pruis  —  February 21, 2022

How to Choose Brand Colors Based on Psychology & Color Theory

Graphic Design

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keyboard on a desk

Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

Kristin Pruis  —  February 7, 2022

What is Font Licensing and Why Does it Matter for Your Business?

Graphic Design

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finding fonts for your brand

Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

Kristin Pruis  —  February 1, 2022

The Ultimate Guide to Brand Fonts (& How to Choose the Right Ones)

Branding

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women choosing color palette swatches

One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette.  Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]

Kristin Pruis  —  March 7, 2021

20 Gorgeous & Girly Color Palettes for Your Website

Branding

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email signatures

Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make a difference. One of the simplest things I see that […]

Kristin Pruis  —  September 30, 2019

Professional Email Signatures… Girl, You’re Doing it Wrong

Branding

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