most recent posts
Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]
April 18, 2022
Color is one of the most basic visual elements that you can use to create powerful brand recognition with your customers, but creating a unique and beautiful color palette for your brand can be harder than it looks. With all the colors, shades, tints and variations out there it’s no surprise that it’s difficult to […]
April 5, 2022
Canva is a graphics tool that virtually any small business owner can benefit from using. On top of the hundreds of easy-to-edit templates they have, over the past year, Canva has added a ton of new stickers, graphics, and fonts. What’s especially great about using Canva is you don’t have to worry about dealing with […]
March 8, 2022
Colors add a layer of meaning and depth to the world around us – in nature, at work and at home – but did you know that they can do the same for your business and your brand? What are brand colors? Brand colors are colors that you choose to use consistently to represent your […]
February 21, 2022
Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]
February 7, 2022
Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. When it comes to picking fonts yourself, it’s easy to feel totally overwhelmed by […]
February 1, 2022
One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette. Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]
March 7, 2021
Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make a difference. One of the simplest things I see that […]
September 30, 2019
Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn’t even count all the multimedia artists, web developers, or art directors. All of these professions deal with design and aesthetics in some shape or form, making these individuals some of our greatest creative minds and […]
June 9, 2019
You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva logo but aren’t sure if that’s really […]
June 1, 2019
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