Marketing Archives - K Design Co.

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At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

March 30, 2020

How to Focus Your Marketing Messages to Reach Your Audience

open notebook marketing message

Marketing

Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

February 12, 2020

How to Create a Pixel-Perfect Facebook Cover Photo in 2020

facebook cover photo design

Marketing

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term was new to me, the concept […]

February 7, 2020

How to Design a Lead Magnet to Attract Your Customers

how to design a lead magnet to convert your visitors into customers

Marketing

Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn’t news to you, but for the rest of you, the concept may still seem mysterious. So you’ve heard of blogging, but guest blogging? It’s not as scary as it sounds. […]

November 4, 2019

Guest Blogging…What’s Up With That?

guest blogging

Marketing

We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email nurture […]

October 21, 2019

WTH is an Email Nurture Sequence & Why You Need One

email nurture sequence

Marketing

You’ve likely heard it a million times before: In digital marketing, your email list is everything. But how do you grow a list full of engaged subscribers who actually want to read what you have to share. Let’s start from the beginning. What is a lead magnet? Let’s not make this too complicated. A lead […]

October 5, 2019

How to Grow Your Email List with a Lead Magnet

how to grow your list with a lead magnet

Marketing

You have made the decision to build a website with WordPress. Yay! Great choice, WordPress is a trusted website builder for thousands of entrepreneurs and business professionals alike. But sometimes getting started with your very first website can seem intimidating. Don’t worry, you got this. Here are the first 4 steps to get you started. […]

July 30, 2019

The Only Steps you Need to Get Started with WordPress

getting started with wordpress, web design, website building for beginners

Web Design

So I’m guessing you heard that blogging does amazing things for your business. You know all about the SEO benefits and that blogging is one of the best ways to get your name out there in your industry or niche. But how do you actually write your first blog post and publish it? Here are […]

May 12, 2019

How to Write Your First Blog Post with Confidence

write your first blog post

Marketing

If you’ve taken the time to set up a website for your business you’ve probably heard about SEO. We all know it’s important, but few of us understand what it is and how to do it well. After all, people make an entire career out of understanding Search Engine Optimization. But sitting down to ‘do’ […]

April 1, 2019

6 Simple SEO Hacks For Complete Beginners

SEO for beginners

Marketing

All the cool kids are talking about growing your list, running ads on Facebook or getting more followers on Instagram, but how does that really affect your business growth? What’s the point really though if none of these marketing efforts have a real strategy behind them. You could have the most beautiful Instagram feed with […]

March 18, 2019

The #1 Thing Holding Back Your Business Growth

grow your business

Business

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