The Creative Process

Ayako, founder of Flow & Glow LA came to us seeking a unique & sophisticated brand design that would help distinguish her wellness business in a crowded local market. We created an elevated brand design based on strong typography and a bold color palette.

Color Palette Selections

The primary color palette was created to be warm and feminine with a touch of neutrals for balance. We utilized flowing gradients to indicate movement and symbolize fluidity within the brand.

Custom Logo Design

We created a custom type treatment and manipulated the endpoints of the letterforms to create a continuous flow between all of the letters and elements. This further reinforced the brand values and services that Flow & Glow LA offers. We also create mockup packaging design for future product development.

Custom Social Media Templates

Finally we created custom social media templates that would bring all of the elements of her brand together into a cohesive visual story. We utilized flowing lines throughout our designs that symbolized her business’s focus on helping her clients improve circulation and blood flow.