Flow-Infused Showit Website for Life Coach | Melyssa Griffin Case Study
THE BRIEF
Future Current is a bespoke coaching experience founded by Melyssa Griffin, for visionaries who want to live from freedom and flow rather than fear.
the details
Client Bio
When powerhouse entrepreneur Melyssa Griffin retired her former brand, she didn’t just tweak her messaging, she set fire to the whole thing. After years of running a successful online business, she felt called into a deeper, more embodied season.
Enter: Future Current, a new paradigm for coaching that blends certified life coaching, holistic business strategy, and ancient wisdom.
With a fresh vision and a deeply personal mission, Melyssa needed a new website that could reflect her transformation. She wanted something fast, but still elevated, soulful, and intentionally designed. That’s where I came in.
After taking a sabbatical and stepping away from her former business, Melyssa was stepping into new territory—and needed a site that could meet her where she was. She was moving away from a polished, hyper-strategic persona and leaning into something more intuitive, heart-led, and grounded in flow.
“I was looking for someone who could redesign my website with a quick turnaround, and that’s when I found Kristin. From the start, her process was seamless, organized, and surprisingly stress-free…”
— Melyssa Griffin
Our goal: create a website that felt expansive and earthy, rooted in her new values, with just the right mix of intentional structure and creative soul.

This was a one-week website experience designed on Showit and built with speed, clarity, and flow in mind. We started with my Becca Showit template, but heavily customized the design to fit her needs and aesthetic. Melyssa provided her brand assets and copy in advance, which allowed us to move fast without sacrificing intention.
A few standout features I love about this site:
Melyssa’s coaching philosophy is deeply embodied and soulful, so the entire site needed to feel grounded yet open, a place where her audience of over 120,000 could connect, explore, and realign.

A year after the initial website build, Melyssa returned to create a bespoke sales page for her new business coaching offer: Upward Spiral Group Coaching program. Because we already had a strong visual foundation, we were able to jump right in and build something that matched her energy and delivered results.
This page combined clean hierarchy, conversion-forward strategy, and a soulful touch, just like the rest of her brand.
“She’s not only incredibly efficient, but also a joy to work with. She’s kind, communicative, and very creative. I loved the final result so much that I came back the following year…”
— Melyssa Griffin
Melyssa’s site now reflects everything she stands for: intuition, embodiment, creative freedom, and making a meaningful impact. The vibe is flowy, elevated, and full of soul.
This project was a beautiful reminder of what’s possible when a brand fully aligns with the heart behind it.
Need a Soul-Aligned Website?
If you’re pivoting into something deeper and want a site that reflects who you are now, I’d love to help.
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