The Creative Process

Living Well by Jen needed an inspirational brand design and all-new website to promote their courses and coaching offerings. We created a bright, fun and bold brand aesthetic that would resonate with her ideal client and encourage them to sign for her courses on her website.

Moodboard Design

Brand Messaging

We also crafted strategic brand messaging and website copy that spoke to the Living Well values of inspiring joy and boldness in ourselves and in others.

Mission Statement

Living Well’s mission is to transform men and women from the inside out, empowering them with renewed joy and energy to fulfill their God-given purpose.

Logo Design

We created an updated logo for Jen that brings together the concept of light and water, to symbolize her brand as both a luminary, to shine light on others, and a resource to help her clients to dive “deep” into self awareness.

Website Design

Jennifer’s new website is a robust hub for all of her courses and service offerings. The challenge we faced was organizing everything she has to offer without overwhelming the user with too many options. We created an online quiz as the primary call to action for her website that would guide her visitors to their next step in engaging with her.

Social Media Template Design

We created cohesive branded social media templates that aligned with the type of content Jennifer shares on her social media channels related to her blog, health coaching, podcast and Enneagram facts.