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flow and glow la, holistic wellness and massage specialist brand design and logo design

Flow & Glow LA

Modern Brand Design for Holistic Wellness & Massage Specialist


Flow & Glow LA specializes in Brazilian lymphatic massage that helps individuals improve blood flow while relaxing and contouring the body.

the details

Client Bio

Project Deliverables

+ Logo Design
+ Brand Guide
+ Social Media Templates




The Creative Process

Ayako, founder of Flow & Glow LA came to us seeking a unique & sophisticated brand design that would help distinguish her wellness business in a crowded local market. We created an elevated brand design based on strong typography and a bold color palette.

flow and glow moodboard for a holistic wellness and lymphatic massage specialist based in LA

Color Palette Selections

The primary color palette was created to be warm and feminine with a touch of neutrals for balance. We utilized flowing gradients to indicate movement and symbolize fluidity within the brand.



RGB: 232, 209, 242

CMYK: 4, 14, 0, 5



RGB: 255, 212, 194

CMYK: 0, 17, 24, 0



RGB: 242, 240, 232

CMYK: 0, 1, 4, 5



RGB: 181, 107, 176

CMYK: 0, 41, 3, 29



RGB: 201, 189, 176

CMYK: 0, 6, 12, 21



RGB: 43, 43, 43

CMYK: 0, 0, 0, 83

Custom Logo Design

We created a custom type treatment and manipulated the endpoints of the letterforms to create a continuous flow between all of the letters and elements. This further reinforced the bran values and services that Flow & Glow LA offers. We also create mockup packaging design for future product development.

flow and glow LA logo seal design in black, white and color, overlaid on a purple palm tree background

Custom Social Media Templates

Finally we created custom social media templates that would bring all of the elements of her brand together into a cohesive visual story. We utilized flowing lines throughout our designs that symbolized her business’s focus on helping her clients improve circulation and blood flow.

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