The Creative Process

Development of the MB Group brand started with visual exploration. Our client wanted to convey a sense of warmness that translates to how they treat their clients along. We also examined different geometric shapes that could help to communicate strategic direction and progress.

Color Palette Development

The primary color palette is full of warm feminine hues balanced by a deep purple and light blue. These colors convey professionalism, but also speak to their team of certified female tax advisors.

Brand Collateral Design

We created a variety of branded collateral and sales materials to help the business development team promote upcoming events and new accounting services.