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A Feminine Brand for a Bespoke Journal & Retail Business
Founded in 2023 by Sheterica Gordon, the Intentional Woman sells guided journals, books, conversation starters, and digital journals.
Sheterica wanted a brand that was feminine, floral and introspective. The result was an inspirational and illustrative brand design that speaks to a young female audience. We started our project with visual exploration, research and the design of a moodboard.
For the logo, we created a design that was a simplistic yet detailed depiction of a woman’s face. We created multiple variations and orientations that could be used for a variety of formats in print and digital mediums.
Together, we created a bespoke guided journal for women with custom illustrations and a unique card deck with conversation starters and prompts for couples to use to get to know each other better.
Our project also included complete layout of the interior journal pages and the exterior journal cover design. The interior of the journal included custom illustrations along side charts, tables and writing prompts.
We created multiple branded cover designs for the journal so that customers can pick the style that best fits their personality and tastes.