Graphic Design

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woman holding color swatches

Colors add a layer of meaning and depth to the world around us – in nature, at work and at home – but did you know that they can do the same for your business and your brand? What are brand colors? Brand colors are colors that you choose to use consistently to represent your […]

Kristin Pruis  —  February 21, 2022

How to Choose Brand Colors Based on Psychology & Color Theory


keyboard on a desk

Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

Kristin Pruis  —  February 7, 2022

What is Font Licensing and Why Does it Matter for Your Business?


finding fonts for your brand

Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

Kristin Pruis  —  February 1, 2022

The Ultimate Guide to Brand Fonts (& How to Choose the Right Ones)


typography for your business

A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which types of fonts styles to use, but that is definitely a good place to start. According to Wikipedia… Typography is the art and technique of arranging type […]

Kristin Pruis  —  January 12, 2022

6 Types of Font Styles to Add Personality to Your Brand (+ Pro Typography Tips)


how to create pinterest pins

Do you feel like everyone is killing it on Pinterest except you? I felt that way for months and months until my consistency and dedication finally started to pay off! The secret to driving major traffic to your site from Pinterest all starts with creating amazing pins. So, want to know how to create Pinterest […]

Kristin Pruis  —  March 13, 2021

How to Create Gorgeous Pinterest Pins That Explode Your Traffic


facebook cover photo design

Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

Kristin Pruis  —  February 12, 2020

How to Create a Pixel-Perfect Facebook Cover Photo in 2020


how to design graphics in canva

As a formerly trained designer, I’ll never deny the merits of programs like Adobe Photoshop and Illustrator….BUT, sometimes you just need a quick graphic that you can whip up on the fly without all the fuss of booting up Creative Cloud. Can I get an amen? Or if you don’t have Adobe programs at all, […]

Kristin Pruis  —  January 29, 2020

How to Design Drool-worthy Graphics in Canva


This May I had the privilege to become an intern for K Design Co.! I had never worked under an entrepreneur before, or remotely, for that matter, but I was interested in branding and web design. Of course, social media and marketing are also my jam, so needless to say, I was excited. Over the […]

Rachael Berthiaume  —  August 27, 2019

Design Internship Takeaways: What I Learned Working at K Design Co.


working with a graphic designer

When you hire a graphic designer to help you with your business, you are looking for someone who can bring your ideas to life. You may not have the technical skills to create a cohesive and beautiful design, but you know your business and trust that a designer can bring their expertise to make it […]

Kristin Pruis  —  July 15, 2019

Working with a Graphic Designer: The Good, The Bad & The Ugly


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