Headliner

If you’ve ever looked into working with a brand designer or branding agency, you may have come across the term brand guidelines aka a brand guide. A brand guide can be an invaluable tool for you as a business or owner (or for your marketing team) to help you create consistent marketing materials. If you’ve […]

Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]

After you’ve spent all that time picking out the perfect brand fonts for your business, you might be disappointed to learn that not all font are considered web-safe, AKA, can be used and displayed consistently online. What does that mean? Web safe fonts are a limited set of fonts that can be used universally across […]

One of the best things about the Showit platform is that it integrates with WordPress. That means you can create your website design inside the Showit builder but do all your blogging in WordPress. This is a great feature if you are familiar with WordPress but have been wanting a website theme that gives you […]

Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

WordPress has been a tried and true website builder for what feels like forever, because it never lets us down. Besides its reliability and number of features, my favorite thing about WordPress is the amount of themes and templates to choose from to make sure your website is always fresh. Budapest For those with strong […]

There are a LOT of website platforms you can choose from to create your website for your online business, but they are not all created equal. In my experience as a web designer, each website builder has its own capabilities and limitations that offer a unique experience. Depending on your business, this might mean that […]

We have so much to offer within our businesses these days, it might seem impossible to choose just one link to showcase on your social media profiles. The good news is, you don’t have to! With the invention of link-sharing apps such as Linktree or milkshake you can easily make a page that can house […]

One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette.  Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]

It seems like with more and more people doing business online, digital marketing is hotter than it’s ever been. But digital marketing covers a huge range of topics and keeping up with all the terms and best practices can feel like a never-ending race. You might be wondering if it’s a race you even want […]

Creating a website that allows you to capture your visitor’s contact information is a goal that most of my clients have when they come to me when we create a custom website. One of the most effective ways to do this is by offering a freebie download on your website that someone can access in […]

Ah, the old pricing debate… should you or shouldn’t you put your prices on your website? As a web designer, this is a conversation I have a lot with my clients as we are creating their website. The short answer is that it’s totally up to you, but I know that’s not what you came […]

When I started my website back in 2014, I was excited if I got 10 visitors a week. I obsessed over my analytics and wondered what was the point of it all. Maybe this is where you are too, but don’t get down on yourself, because we all have to start somewhere! Now, I generate […]

So, you want to create a website? That’s cool. For most people, creating a website is a “must-do” item but always gets pushed to the back burner because there’s never enough time, or money, or creativity, or tech skills, or [insert your favorite excuse here]. (This article contains affiliate links, which means I may receive […]