If you’ve taken the time to set up a website for your business you’ve probably heard about SEO. We all know it’s important, but few of us understand what it is and how to do it well. After all, people make an entire career out of understanding Search Engine Optimization. But sitting down to ‘do’ […]
When it comes to branding, it’s easy to feel overwhelmed by that jumble of ideas you’ve got constantly bouncing around in your head. Branding for female entrepreneurs can be especially tricky because we feel tied to our businesses, both personally and emotionally, not to mention there are a lot of parts and pieces to navigate. […]
Many people think that having a logo and a color palette is the same thing as having a brand, but this assumption can’t be further from the truth. While your logo certainly begins defining a visible presence for your brand, the true foundations of your brand are something you can’t see at all. Powerful brands don’t […]
There are a lot of choices when it comes to hiring out design work for your business…
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