Branding

Canva is a graphics tool that virtually any small business owner can benefit from using. On top of the hundreds of easy-to-edit templates they have, over the past year, Canva has added a ton of new stickers, graphics, and fonts. What’s especially great about using Canva is you don’t have to worry about dealing with […]

Colors add a layer of meaning and depth to the world around us – in nature, at work and at home – but did you know that they can do the same for your business and your brand? What are brand colors? Brand colors are colors that you choose to use consistently to represent your […]

Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which types of fonts styles to use, but that is definitely a good place to start. According to Wikipedia… Typography is the art and technique of arranging type […]

One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette.  Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]

Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make a difference. One of the simplest things I see that […]

Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn’t even count all the multimedia artists, web developers, or art directors. All of these professions deal with design and aesthetics in some shape or form, making these individuals some of our greatest creative minds and […]