Branding

Have you been feeling like something is a little off with your business lately? If you’re reading this article, chances are that you have. Sometimes the problem is much deeper than your social media or marketing efforts. Here are 5 signs you might need to rebrand your business. 1. You feel disconnected from your brand. […]

Many people think that having a logo and a color palette is the same thing as having a brand, but this assumption can’t be further from the truth. While your logo certainly begins defining a visible presence for your brand, the true foundations of your brand are something you can’t see at all. Powerful brands don’t […]

In your business, sometimes funds can run short, especially when you are just starting out. If your business is brand new, you may not be able to make the investment into a professional logo design and full branding process. While I will never negate the importance of having a professional logo designed, in some instances […]

You’ve made a significant investment into your health education and certification…

As a business owner or business owner-to-be, I’m guessing you probably have a computer. You may also have an office space, or even an email list. All of these things are considered your business assets and whatever they may be, they bring value in some form to your business. Therefore it’s natural to assume you treat […]

Entrepreneurs and small business owners often assume that because they have a product or service that they also have a brand. While the two ideas, may certainly cross paths in the minds of your customers, there is a clear line of distinction that separates one from the other. The product, service, good or idea that […]

Feeling overwhelmed or like something’s amiss with your business, but just can’t put your finger on it? Between all your day-to-day responsibilities, creating and running a business can be tough. Sometimes, it can be difficult to take a step back and look at things from an objective point of view. However, if you’re noticing that you […]

Often when I meet with a prospective client for the first time and I ask them what makes their business unique, I receive an incredibly underwhelming, “We’re simply the best,” or “Nobody does it like I do.” The problem with these statements is that they are completely generic, say nothing about what you specifically do, and everyone out […]

I’ve already written a couple posts on the basics of branding and tips for branding your small business, but have yet to cover what visualizing your brand actually looks like and what this process typically entails. Your first thought may be that, of course, it includes logo design and color palette but are you then left drawing […]

If you have been scouring the internet for a cheap solution to designing a logo for your new business, then there is no doubt you have run into websites and ads claiming to design a “professional” logo for you for next to nothing. Thanks to websites like fiverr.com and 10alogo.com there is a veritable smorgasbord […]