Branding

If you’ve been thinking you are finally ready to dive in and design a logo, you may have wondered what’s the best app, tool or program to use. If you hop into any one of the Facebook groups I’m a part of for bloggers or entrepreneurs, I’ll guarantee you that 95% of users will tell you that […]

When it comes to branding, it’s easy to feel overwhelmed by that jumble of ideas you’ve got constantly bouncing around in your head. Branding for female entrepreneurs can be especially tricky because we feel tied to our businesses, both personally and emotionally, not to mention there are a lot of parts and pieces to navigate. […]

The question might seem simple enough. Isn’t the difference between a good logo design and a bad logo design is that one is attractive and the other is ugly? Well, not necessarily. Communicative There’s more to a good logo design than you might think. It’s not just about creating a logo that’s beautiful. It’s about communicating! […]

Apart from your website or blog, social media is one of the best places to showcase your brand online. So how do you brand your social media accounts and ensure you make the right impression on your potential followers? Here are my best tips. Your Social Profile Whether you’re on Facebook, Instagram, Pinterest, Twitter or […]

Some business owners are keen to dive in and invest in their business for a professional logo and brand right from the very start. Others might be a little more cautious. If you have little-to-no startup funds, it’s safe to say you might be the latter. And that’s perfectly OK. A professional logo and brand […]

Have you been feeling like something is a little off with your business lately? If you’re reading this article, chances are that you have. Sometimes the problem is much deeper than your social media or marketing efforts. Here are 5 signs you might need to rebrand your business. 1. You feel disconnected from your brand. […]

Many people think that having a logo and a color palette is the same thing as having a brand, but this assumption can’t be further from the truth. While your logo certainly begins defining a visible presence for your brand, the true foundations of your brand are something you can’t see at all. Powerful brands don’t […]

In your business, sometimes funds can run short, especially when you are just starting out. If your business is brand new, you may not be able to make the investment into a professional logo design and full branding process. While I will never negate the importance of having a professional logo designed, in some instances […]

You’ve made a significant investment into your health education and certification…