Branding

If you’re not a brand expert, branding can be a tough subject to fully understand. Especially when there is so much information floating around the internet about branding that is definitely not true. I’m here to help put those ideas to rest so you can start making smart brand decisions for your business. Here are […]

Visualizing something is often the first step to turning it into reality. This is the principle behind why you might be interested to create a mood board. What is a Moodboard? A moodboard is an inspirational visualization of a concept, often created using a collage of images, colors, graphics and words. Creative professionals like designers, […]

Color is powerful, especially when it comes to helping your brand stand out. Whether you’re going for a clean and modern look or a feminine shabby chic, I’ve got some great inspirational color palette ideas for you! It can be hard to know what colors go together when there are so many options. Looking for […]

If you’ve been thinking you are finally ready to dive in and design a logo, you may have wondered what’s the best app, tool or program to use. If you hop into any one of the Facebook groups I’m a part of for bloggers or entrepreneurs, I’ll guarantee you that 95% of users will tell you that […]

When it comes to branding, it’s easy to feel overwhelmed by that jumble of ideas you’ve got constantly bouncing around in your head. Branding for female entrepreneurs can be especially tricky because we feel tied to our businesses, both personally and emotionally, not to mention there are a lot of parts and pieces to navigate. […]

The question might seem simple enough. Isn’t the difference between a good logo design and a bad logo design is that one is attractive and the other is ugly? Well, not necessarily. Communicative There’s more to a good logo design than you might think. It’s not just about creating a logo that’s beautiful. It’s about communicating! […]

Apart from your website or blog, social media is one of the best places to showcase your brand online. So how do you brand your social media accounts and ensure you make the right impression on your potential followers? Here are my best tips. Your Social Profile Whether you’re on Facebook, Instagram, Pinterest, Twitter or […]

Some business owners are keen to dive in and invest in their business for a professional logo and brand right from the very start. Others might be a little more cautious. If you have little-to-no startup funds, it’s safe to say you might be the latter. And that’s perfectly OK. A professional logo and brand […]