Branding

Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which types of fonts styles to use, but that is definitely a good place to start. According to Wikipedia… Typography is the art and technique of arranging type […]

One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette.  Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]

Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make a difference. One of the simplest things I see that […]

Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn’t even count all the multimedia artists, web developers, or art directors. All of these professions deal with design and aesthetics in some shape or form, making these individuals some of our greatest creative minds and […]

You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva logo but aren’t sure if that’s really […]

So, you’ve been hustling in your business and doing pretty great, but you KNOW that there’s more out there for you and your biz. You’ve been desperately itching for a change of pace and are ready to move on to bigger and better things. Bigger clients. Better ideas. It’s time for a rebrand. Maybe a […]

I’ll admit that I’m still semi-new to the Instagram scene, but with a few months and a couple hundred followers under my belt, I’ve got to say that I love it. I’ve been desperately trying to not let this new platform turn into an addiction, but it’s super hard not to be obsessed with scrolling […]