Branding

One of the many things I’ve learned being a professional designer for the past 10 years is that you should never underestimate the power of a well-crafted color palette.  Your color palette doesn’t just impact your logo and your brand though, it can also make or break the user experience on your website. If you […]

Working with business owners day in and day out, my primary focus is to help them elevate their brand visuals and appearance. Usually we tackle bigger efforts like custom website design or a brand refresh, but sometimes even small improvements here and there can make a difference. One of the simplest things I see that […]

Did you know there are nearly 300,000 people in the US alone that identify as a graphic designer? That doesn’t even count all the multimedia artists, web developers, or art directors. All of these professions deal with design and aesthetics in some shape or form, making these individuals some of our greatest creative minds and […]

You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva logo but aren’t sure if that’s really […]

So, you’ve been hustling in your business and doing pretty great, but you KNOW that there’s more out there for you and your biz. You’ve been desperately itching for a change of pace and are ready to move on to bigger and better things. Bigger clients. Better ideas. It’s time for a rebrand. Maybe a […]

I’ll admit that I’m still semi-new to the Instagram scene, but with a few months and a couple hundred followers under my belt, I’ve got to say that I love it. I’ve been desperately trying to not let this new platform turn into an addiction, but it’s super hard not to be obsessed with scrolling […]

Some people like to call me a graphic designer. Others might call me an artist. Most recently I’ve given myself the title of a brand designer or brand strategist. I like this wording better because I feel it is a more accurate description of what I do. So what is that exactly? 01. Business Discovery I […]

If you are ready to learn how to make a logo for your biz, you probably fall into one of two camps: crazy excited and overwhelmed with tons of ideas or completely clueless and afraid to even get started. Either way, you want to avoid getting so stressed that you forget what your end goal […]

If you’re not a brand expert, branding can be a tough subject to fully understand. Especially when there is so much information floating around the internet about branding that is definitely not true. I’m here to help put those ideas to rest so you can start making smart brand decisions for your business. Here are […]

Visualizing something is often the first step to turning it into reality. This is the principle behind why you might be interested to create a mood board. What is a Moodboard? A moodboard is an inspirational visualization of a concept, often created using a collage of images, colors, graphics and words. Creative professionals like designers, […]

Color is powerful, especially when it comes to helping your brand stand out. Whether you’re going for a clean and modern look or a feminine shabby chic, I’ve got some great inspirational color palette ideas for you! It can be hard to know what colors go together when there are so many options. Looking for […]

If you’ve been thinking you are finally ready to dive in and design a logo, you may have wondered what’s the best app, tool or program to use. If you hop into any one of the Facebook groups I’m a part of for bloggers or entrepreneurs, I’ll guarantee you that 95% of users will tell you that […]

When it comes to branding, it’s easy to feel overwhelmed by that jumble of ideas you’ve got constantly bouncing around in your head. Branding for female entrepreneurs can be especially tricky because we feel tied to our businesses, both personally and emotionally, not to mention there are a lot of parts and pieces to navigate. […]

The question might seem simple enough. Isn’t the difference between a good logo design and a bad logo design is that one is attractive and the other is ugly? Well, not necessarily. Communicative There’s more to a good logo design than you might think. It’s not just about creating a logo that’s beautiful. It’s about communicating! […]