Kristin Pruis • January 22, 2019
So, you’ve been hustling in your business and doing pretty great, but you KNOW that there’s more out there for you and your biz. You’ve been desperately itching for a change of pace and are ready to move on to bigger and better things. Bigger clients. Better ideas. It’s time for a rebrand.
Maybe a rebrand is something you’ve been putting off because it sounds complicated, messy and you are unsure of where to get started. Or maybe the idea has never even crossed your mind. Either way, I’ve piqued your interest and you’re ready to hear more. So why a rebrand? Why now?
Related Post: 5 Tell-Tale Signs You Should Rebrand Your Business
You can reinvent your business.
When you rebrand your business, you have the opportunity to position yourself in a completely new way. For example, if you are wanting to target a more specific niche or demographic with your product or service, the rebranding process is the perfect time to do it. When you rebrand, you can target your content in a way that better focuses and aligns with your ideal client – not only your graphics and visuals but also your messaging and everything in between.
You can switch-up your services or products.
Along with repositioning your business when you rebrand, you can also change or refocus your services and pricing. That means if you’ve been gaining experience and honing your skills, it’s time to FINALLY reap the rewards and raise your prices to match the value that you bring. You can also change up what you are selling. If you’ve decided that your current products/services are no longer serving your business financially or that they no longer bring you joy, here’s your chance to make a move that is in more alignment with your goals.
You can create some buzz & grow your audience.
A rebrand also gives you the opportunity for increased exposure and visibility. You can re-introduce yourself to your existing followers, plus connect with a new audience. Shout from the rooftops about the big change up ahead. When you make a big deal about what’s to come news will spread. Share a glimpse behind the scenes with your audience during the rebranding process. People love to be let in on something new and exciting. If you really want to deepen your relationship with your audience, let them have a say in the final outcome in some way or another. I guarantee you’ll get mad brownie points and reach a new level of the know / like / trust factor.
You can get a clear roadmap for your brand.
When you were just starting out good enough was good enough for your brand, but now you need something that truly speaks to who you are AND where you are headed. I bet you’ve heard of the phrase, “Fake it ’til you make it.” Even if you aren’t quite at the level you want to be with your business, you still need to portray that aspirational vision with your brand. Believing that you can achieve it is the first step to actually realizing your goal. Looking the part is equally important. It will not only help get your audience’s buy-in, but it will also be a huge confidence booster and a reminder of where you are headed.
Related Post: The Essential Guide to Branding for Female Entrepreneurs
Is your business due for a rebrand? What’s holding you back from making your next move? Let me know in the comments.