Kristin Pruis • June 1, 2019
You’ve got clients lining up for your services (or products) and life is good. With a steady income and influx of people needing your services, you feel like you are finally ready for the next level in your business. You’ve considered a rebrand or even a free Canva logo but aren’t sure if that’s really what you need or where should you start.
Despite what it might seem like, rebranding your business is more than just creating a new logo. Neither is it just about adding a new shade of pink to your color palette. Rebranding is an entire process that starts with repositioning what your business stands for and how you want to be perceived. If you’ve changed your business recently in any significant way, it might be time for a rebrand.
You could just hop on over to Canva and start playing around with their free logo templates. No matter how amazing your new logo turned out though, would that really address the issue at hand? You’ve considered a rebrand likely not just because you want a new logo but because your outward appearance is misaligned with your inner message. Often times when businesses are ready for a rebrand, they not only need to overhaul their visuals, but what they are saying and how they are saying it too.
OK, so if Canva’s not the answer what is?
You need to take it back things back to the foundation of your business and assess the real reason for your rebrand. Are you focusing on new services? Are you targeting a new audience? These are all great reasons to consider rebranding your business. Once you’ve identified the reason then you will have a clearer picture for the outcome and goal you want to achieve with the process. You may also need to revisit your audience’s wants and needs to find where you business fits in to address those.
If you know you need new messaging to speak to your new brand, it’s best to move onto this next so that the visuals you create later will also be in alignment. Messaging that you might consider revamping as a part of your rebrand are your name, tagline, elevator pitch, or values, just to mention a few. You may also want to update your website with a new description of your services and who you aim to help.
Once you’ve nailed your messaging, your visuals should come last. Personally, I like to start every rebrand back at the drawing board, or Pinterest board to be more precise. Pinterest is an amazing free tool that I love to use with my branding clients. It allows us to work collaboratively and share images that inspire us and most of all it gives us a strong foundation we can create a cohesive visual story for their brand. Once you establish a look and feel that you connect with, then you can move onto the specifics such as your color palette, logo and other graphics.
Notice how making an update to your logo came last in this process? This isn’t a coincidence. Rebranding your business is not all about just coming up with a cool new logo. If you had just created a new logo, you wouldn’t have all the messaging and the research to back it up. This is especially why working with a professional brand designer can help you take your brand to the next level. Not only can they create a unique logo for you but they can help you with your messaging and make sure all your visuals tie seamlessly into how you speak to your customers and their needs.
How about you? Have you considered a rebrand working with a professional designer recently or you more of a DIY-kinda-gal? Maybe it’s time to take things up a level. If you want to know more about how a rebrand can elevate your business, reach out!