Explore the K Design Co. Blog

I’ll admit that I’m still semi-new to the Instagram scene, but with a few months and a couple hundred followers under my belt, I’ve got to say that I love it. I’ve been desperately trying to not let this new platform turn into an addiction, but it’s super hard not to be obsessed with scrolling […]

It’s been a great year of blogging and business in general at K Design Co. One of my favorite things to do at the end of each month is tally up my analytics for my blog & website. If you adore blog writing as much as I do, I bet this is one of your […]

One of the biggest mistakes I see biz owners who invest in a new website make is to skimp on professionally-written website copy. Are you guilty? Believe me, as attractive as saving those dollars now sounds, it’s a good investment to make. Not only does a professional copywriter have the experience to help you craft this […]

When it comes to designing websites, one of the BIGGEST mistakes that I often see new business owners make is to skip developing a solid website strategy. You might be thinking, “YIKES,” but it happens more often than you would think!  If you are too focused on how your website looks and only focus on […]

Analytics. Conversions. Engagement. These are all words we hear everyday…

E-Newsletters are a super staple in the digital marketing tool belt. If you don’t have one, you’re seriously missing out! In 2015, average ROI of email was a jaw-dropping 3800% (DMA). If you do have an E-Newsletter, but feel your engagement isn’t up to snuff, here’s some tips for an E-Newsletter makeover. 1. Brand + […]

Let’s face it. Sometimes things come up in your business that require you to assume the role of a graphic designer. You probably know already that design is not your forte, but sometimes it’s just not in the budget to hire a designer or you need a turnaround too quickly to search for one. If […]

As a designer, one of the most rewarding challenges I get to take on is helping businesses and organizations with design for campaign and event marketing. Often the marketing of the event and the planning go hand in hand. I find it rewarding because there is so much energy surrounding the process of putting it […]

Out of the many tactics that can be incorporated into a small business marketing plan, perhaps one of the most crucial, yet often overlooked, components is a blog. Blogging for your business may be unfamiliar territory, but with a little instruction and a thoughtful strategy, you will find yourself blogging like a professional in no […]