Marketing

At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term was new to me, the concept […]

Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn’t news to you, but for the rest of you, the concept may still seem mysterious. So you’ve heard of blogging, but guest blogging? It’s not as scary as it sounds. […]

We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email nurture […]

You’ve likely heard it a million times before: In digital marketing, your email list is everything. But how do you grow a list full of engaged subscribers who actually want to read what you have to share. Let’s start from the beginning. (This article contains affiliate links, which means I may receive a commission for […]

You have made the decision to build a website with WordPress. Yay! Great choice, WordPress is a trusted website builder for thousands of entrepreneurs and business professionals alike. But sometimes getting started with your very first website can seem intimidating. Don’t worry, you got this. Here are the first 4 steps to get you started. […]

So I’m guessing you heard that blogging does amazing things for your business. You know all about the SEO benefits and that blogging is one of the best ways to get your name out there in your industry or niche. But how do you actually write your first blog post and publish it? Here are […]