Marketing

It seems like with more and more people doing business online, digital marketing is hotter than it’s ever been. But digital marketing covers a huge range of topics and keeping up with all the terms and best practices can feel like a never-ending race. You might be wondering if it’s a race you even want […]

Creating a website that allows you to capture your visitor’s contact information is a goal that most of my clients have when they come to me when we create a custom website. One of the most effective ways to do this is by offering a freebie download on your website that someone can access in […]

When I started my website back in 2014, I was excited if I got 10 visitors a week. I obsessed over my analytics and wondered what was the point of it all. Maybe this is where you are too, but don’t get down on yourself, because we all have to start somewhere! Now, I generate […]

At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term was new to me, the concept […]

Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn’t news to you, but for the rest of you, the concept may still seem mysterious. So you’ve heard of blogging, but guest blogging? It’s not as scary as it sounds. […]

We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email nurture […]