Marketing

Do you feel like everyone is killing it on Pinterest except you? I felt that way for months and months until my consistency and dedication finally started to pay off! The secret to driving major traffic to your site from Pinterest all starts with creating amazing pins. So, want to know how to create Pinterest […]

It seems like with more and more people doing business online, digital marketing is hotter than it’s ever been. But digital marketing covers a huge range of topics and keeping up with all the terms and best practices can feel like a never-ending race. You might be wondering if it’s a race you even want […]

Creating a website that allows you to capture your visitor’s contact information is a goal that most of my clients have when they come to me when we create a custom website. One of the most effective ways to do this is by offering a freebie download on your website that someone can access in […]

When I started my website back in 2014, I was excited if I got 10 visitors a week. I obsessed over my analytics and wondered what was the point of it all. Maybe this is where you are too, but don’t get down on yourself, because we all have to start somewhere! Now, I generate […]

At the core of every successful marketing campaign, is a business that understands their customer inside and out. They know their customer’s desires, their fears, their hopes and dreams and ultimately what motivates them to get out of bed in the morning. So, in order to really craft a message that speaks to your customer, […]

Social media is always changing. Between algorithm updates and removing key features we’ve grown to love, it can be frustrating to say the least, especially when we rely on social media so much. When you are using platforms like Facebook and Instagram to grow your business, you want to be sure you are always showing […]

When I first heard the term lead magnet three years ago, I’ll admit, I had no clue what it was. As someone who considers themselves pretty savvy in the world of marketing, I felt pretty dumb. After doing a little research though, I figured out that although the term was new to me, the concept […]

Have you ever heard of the term guest blogging? If you are a long-time player in the blogging world, then chances are guest blogging isn’t news to you, but for the rest of you, the concept may still seem mysterious. So you’ve heard of blogging, but guest blogging? It’s not as scary as it sounds. […]

We talked about the power of a lead magnet and getting people subscribed to your list. But what happens once they are on your list? Your list is only going to be helpful if you put it to work and one of the easiest ways to do that is by creating an automated email nurture […]

You’ve likely heard it a million times before: In digital marketing, your email list is everything. But how do you grow a list full of engaged subscribers who actually want to read what you have to share. Let’s start from the beginning. (This article contains affiliate links, which means I may receive a commission for […]

You have made the decision to build a website with WordPress. Yay! Great choice, WordPress is a trusted website builder for thousands of entrepreneurs and business professionals alike. But sometimes getting started with your very first website can seem intimidating. Don’t worry, you got this. Here are the first 4 steps to get you started. […]

So I’m guessing you heard that blogging does amazing things for your business. You know all about the SEO benefits and that blogging is one of the best ways to get your name out there in your industry or niche. But how do you actually write your first blog post and publish it? Here are […]

All the cool kids are talking about growing your list, running ads on Facebook or getting more followers on Instagram, but how does that really affect your business growth? What’s the point really though if none of these marketing efforts have a real strategy behind them. You could have the most beautiful Instagram feed with […]

It seems like everyone and their dog wants to be an “influencer,” but do you know what becoming an influencer really takes? There are so many self-proclaimed influencers out there, you might also be wondering if you can be an influencer too. In this post, I’ll cover some basics steps to get started with influencer […]