Branding

One of the great things about the 21st century is as women, we are more free than ever to choose our own career paths, creative passions, and steer our lives in the direction that we want. More and more of us are leaving corporate offices for our home computers to grow businesses that inspire us […]

There are an unlimited number of ways to mix and match colors for your brand. You can choose dark and moody, or light and airy, or anywhere in between. But if you want to go for a soft and whimsical vibe, you should consider a pastel color palette. What are pastel colors? They are exactly […]

When was the last time you wrote in cursive…not on a computer? Probably the third grade for most of us! Thankfully the rules and look of a sentence in script has evolved. Now, there are so many ways to digitally dot your i’s and cross your t’s with a beautiful flourish. (This article contains affiliate […]

If you’ve ever looked into working with a brand designer or branding agency, you may have come across the term brand guidelines aka a brand guide. A brand guide can be an invaluable tool for you as a business or owner (or for your marketing team) to help you create consistent marketing materials. If you’ve […]

Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]

After you’ve spent all that time picking out the perfect brand fonts for your business, you might be disappointed to learn that not all font are considered web-safe, AKA, can be used and displayed consistently online. What does that mean? Web safe fonts are a limited set of fonts that can be used universally across […]

Color is one of the most basic visual elements that you can use to create powerful brand recognition with your customers, but creating a unique and beautiful color palette for your brand can be harder than it looks. With all the colors, shades, tints and variations out there it’s no surprise that it’s difficult to […]

Canva is a graphics tool that virtually any small business owner can benefit from using. On top of the hundreds of easy-to-edit templates they have, over the past year, Canva has added a ton of new stickers, graphics, and fonts. What’s especially great about using Canva is you don’t have to worry about dealing with […]