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10 Website Color Palette Examples: Inspiration By Industry

Jun 6, 2023

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One of the great things about the 21st century is as women, we are more free than ever to choose our own career paths, creative passions, and steer our lives in the direction that we want. More and more of us are leaving corporate offices for our home computers to grow businesses that inspire us and help us inspire others.

If this sounds like you, then you’re in the right place. You may be either getting ready to open the online (or real) doors to your business or are looking for a refresh. Either way, you’re looking for some inspiration to spark some new ideas. Whether you are selling a service, product, or a mixture of the two, a website is crucial to your success.

Scroll to find some color palette inspiration via website mockups for different industries that will hopefully give you that lightbulb moment!

Color Palette Idea for a Home Organizer

As human beings, we naturally accumulate…stuff. And when all of the things are organized and put in their place, everything feels clean and breathable, like freshly cut grass (green?) A hint of brown makes me think of wooden shelves where everything has a home. And you want your color palette to instill these kinds of feelings in your potential customers.

Need more inspo? Check out this website the K Design co created for a home organizer in Chicago!

Color Palette Ideas for Artists

As an artist, you truly have the most room to experiment with colors. You can be bold and contrasting, or light and subtle. Let this example show that there is no color combination out there that is a bad choice if it flows with your art and supports your mission.

Color Palette Website Inspiration for a Baker

Cookies, brownies, and cakes, oh my! Nothing makes us think of dessert more than pinks and reds. Cherry anyone? Soft and cheerful colors are perfect for a baker who fills tummies with sugar, spice, and everything nice.

Color Palette Inspo for Mental Health/Therapy Professionals

For someone dealing with mental health and the intricacies of human emotion, there are some colors that will work better than others. Blue, for example, is a color you’ve probably seen associated with therapists before, as it has a calming effect and can symbolize peace and trust.

Other pastel, inviting, or light colors would be a good choice for someone in this field. See how this looks on a K Design Co produced website for Danielle Ireland, MSW, LCSW.

Tip: Color psychology is important for all niches when picking brand colors!

Color Palettes for Writers/Authors

Authors are another profession that can take some creative liberties with their color schemes. Genre will have an affect, with horror you typically see blacks and reds, while romance book covers usually feature more upbeat colors and themes (such as the example below; it reminds me of Happy Place by Emily Henry).

Need help choosing unique brand colors? Click here.

Color Palette Website Inspiration for an Interior Designer

To be good at any service based business, you need to know your clientele. As an interior designer you want to show you have the eye to create the space that they are envisioning. For example, if you want to help those who favor a mid-century modern style, then it might help if your website colors reflect that.

Color Palette Inspiration for Fashion Creatives

Yes, fashion has trends that come and go by season and decade but it’s also completely subjective. Whether you’re a designer, model, or stylist, what matters most is having a strong and accurate personal brand. Your website doesn’t need to match what the current trends in fashion are, but it should match YOU.

Website Color Palette Inspiration for Photographers

If you are a photographer then you may not want to have an explosion of color all over your website. This is because, you want your photos to do the talking and be the main focus. Don’t let the background color or accent colors distract potential customers from what they should be looking at, your beautiful photos!

Looking for a website template already done for you? Meet Jamie, a Showit website template made with photographers in mind.

Color Palette Inspiration for Boutiques

There are so many options for boutique owners. Maybe your shop is feminine and girly, or country chic, either way, you can have some fun with it. One thing’s for certain, a boutiques website needs a pop of color, and peach is the perfect balance of bold and beauty.

Website Color Inspiration for an Event Planner

An event planner can mean so many different things! There are event planners for weddings, birthdays, baby showers, OR for much larger events such as graduations, conferences, and concerts. For the sake of this post, this website color inspo is catered for the former. As an event planner for smaller, more intimate and meaningful events, more muted tones might draw the eye of potential clients.

Color Palette for Realtors

Sometimes, basics are best! Neutral tones are great for realtors because it brands you as a professional. When people are buying a home, maybe their first home, they want to know they are in good hands. Someone who is experienced, has their best interests at heart, and can get them a good deal in the cutthroat housing market.

If you want most of the work done for you, because let’s be real, you’re a busy gal, check out the semi-custom brand kits for your biz.

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Editor in Chief, Designer & Founder

kristin pruis

Before I enrolled in design school, I was *this* close to switching my major to become a writer. But God had other plans, and here I am, 10 years later, designing gorgeous brands & websites while nurturing my love for writing on the side.


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Teaching others everything I've learned about branding, design, and marketing over the past 10 years is a passion that truly fills my cup. No matter where you are on your journey of owning your business, I hope you'll find something here that you can take with you and leave you feeling inspired.


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