There are an unlimited number of ways to mix and match colors for your brand. You can choose dark and moody, or light and airy, or anywhere in between. But if you want to go for a soft and whimsical vibe, you should consider a pastel color palette.
What are pastel colors?
They are exactly what you think… A pastel color is a low-saturated, lighter version of another color. If you’re mixing paint, you can create a pastel version of any color simply by adding white to the original color. So, the more white you add, the more ‘pastel’ the color will become.
For example, think of pink just like a pastel version of red. And if you add white to pink, you’ll get an even lighter pink, or pastel pink.
On the web, where we use a light-based color system (R-Red, G-Green, B-Blue) instead of actual paint, the closer your color values are to 255 (the max value of light possible), the lighter and more pastel it will appear. And did you know that pastel colors can be referred to as ‘tints’?
The color combinations you can make with pastel colors are endless, but here are 21 of our favorite pastel palettes organized by color.
Rainbow Pastel Color Palettes
Because sometimes you just can’t decide and want ALL the colors!
Need to brush up on your color terms? Start here and learn more about color theory!
Pastel Pink Color Palettes
Because who can resist a color palette with pretty shades of pink?
Can’t get enough of these pink palettes? Check these Girly color palettes out too!
Pastel Orange Color Palettes
Orange might seem like a unique color to include in your color palette, but it is coming back in style. Here are a few ideas on how to make it look good.
Want a completely unique color palette that no one else will have? Check out these tips!
Pastel Green Color Palettes
A soft pastel green color can bring to mind images of spring. Here are a few of our favorite pastel green color combos.
Pastel Blue Color Palettes
Pastel blue is a versatile color and can take on a variety personalities, such a fresh, youthful or muted. Here are a few ideas to inspire you.
What did you think of our pastel color combinations? Even though a beautiful pastel color palette isn’t hard to make, choosing the colors for your brand might seem overwhelming. If you feel stuck choosing the perfect color palette for your brand – We got you! Reach out to K Design Co. for a custom brand design.
Rachael is the founder of Planned in Pink where she assists small business owners with digital marketing strategies and implementation. She is also a bullet journalist and reader!