When was the last time you wrote in cursive…not on a computer? Probably the third grade for most of us! Thankfully the rules and look of a sentence in script has evolved. Now, there are so many ways to digitally dot your i’s and cross your t’s with a beautiful flourish.
A cursive font is a must for the copy arsenal of your brand. There are so many styles to choose from these days to compliment the vibe you are trying to give off, whether it’s sophisticated, girly, boho, or edgy, your perfect script is out there.
What makes brush fonts so special is they feel handcrafted and personal, which they usually are! A lot of them are made directly in Procreate from an actual stroke of the (apple) pen. The brush font was made official in 1942 by Robert E. Smith for the ATF (American Typeface Association). The strokes are meant to resemble an ink brush, how cool!
They are the digital format of watercolors, thick pens, and school posters. These fonts remind us that no handwriting is perfect, but they are all unique. Some brush fonts will have a thicker typeface, but not always, such as with Rose Couture.
Modern Cursive Fonts
Going back in time again, the cursive that we learned in school wasn’t exactly turning any heads (did you know that most US schools have removed it from the curriculum?) That style of script has become outdated and quite frankly, boring. And your brand is anything but. Good news, you can still have that dainty and classic feel that cursive gives, with a modern twist.
Elegant Cursive Fonts
What makes a font elegant? The strokes of course! Whether thick or thin, long or short, it’s the strokes of the letters and how they all connect that makes it magical. And these fonts? Might as well be Disney World.
Cute Handwritten Fonts
There is nothing more personable than a handwritten note, and a handwritten font can give that feeling to your audience! The letters aren’t perfect, they might overlap or be a little quirky, but that is what makes it so special. You typically see handwritten fonts used for small businesses and personal brands as it gives off a friendlier personality.
When choosing the best script font for your brand, dig deep into exactly what kind of script you are looking for. Do you want cute and loopy, or dense and bold? Whatever look you are going for, rest assured there is a script out there for you.
Rachael is the founder of Planned in Pink where she assists small business owners with digital marketing strategies and implementation. She is also a bullet journalist and reader!