Use Code SUMMER at Checkout


00D 00H 00M 00S
do you need a business plan

Asking for A Friend: Do You Really Need a Business Plan?

Mar 9, 2020

filed under  //

on Tap

Get my best tips and tricks on design & marketing in your inbox every week.





It’s a controversial topic: Do you really need a business plan? Some business owners will tell you emphatically yes, while others will say heck no! So, how should you decide which side to take?

First we need to talk about what a business plan is and what it isn’t. According to the Oxford Dictionary, a business plan is “a document setting out a business’s future objectives and strategies for achieving them.” You might be thinking that’s a pretty straightforward explanation for something that seems so complicated. The truth is, it doesn’t have to be complicated; your business plan CAN be simple.

Of course there are tons of books, templates and guides out there that will tell you everything you HAVE to include in your business plan. Those are great, especially if you are looking for investors for your business, looking for an equity partner or need to get a small business loan from a bank. But if you are simply trying to start or grow your business and want some clarity, a simple business plan can do wonders for you.

Related Post: Looking Back: My 2019 Goals + Year in Review

You don’t need charts, drawings, or complex formulas, but you do need a thoughtful plan of how you are going to achieve your goals. If you think about your business plan like this it will seem like a no-brainer; Of course having a business plan is a good idea, but don’t worry. There’s no minimum word requirement. A single sheet of paper that clearly states your goals and identifies how you’ll achieve them is a great place to start. This plan will keep you focused and help drive your decisions as you work towards your goals. Having a plan isn’t a guarantee that things will always go the way you want, but it will help guide you to success.

“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” – Paulo Coelho

This past year, I created a “business plan” using this simple format:

  1. I outlined my main big goal for the year (ie. revenue/profit)
  2. Then I wrote down three smaller goals that were going to help me achieve my big goal. These were my milestones.
  3. Then for each of my milestones, I listed out the actual steps I need to do on a daily/weekly/monthly basis to hit those milestones.
  4. Each quarter I plan to review my progress and adjust as needed depending how things go.

Your business plan can be just as simple if you need it to be. Let’s not make it hard!

What do you think? Are you pro business plan or have you been too overwhelmed at the thought of creating one? Let me know in the comments?

Don't worry, we hate SPAM too and we promise to never blow up your inbox!

Get our best tips and tricks on design & marketing in your inbox every week.




on tap

Subscribe to our newsletter and get free goodies, insights and discounts delivered to you with love.

Editor in Chief, Designer & Founder

kristin pruis

Before I enrolled in design school, I was *this* close to switching my major to become a writer. But God had other plans, and here I am, 10 years later, designing gorgeous brands & websites while nurturing my love for writing on the side.


meet the blogger

learn more

Teaching others everything I've learned about branding, design, and marketing over the past 10 years is a passion that truly fills my cup. No matter where you are on your journey of owning your business, I hope you'll find something here that you can take with you and leave you feeling inspired.


Flawless fonts Pairing Guide

brand your business messaging checklist

Looking for the free goods? Check out our curated collection of free resources and essential tools to help you craft a distinctive and bold online presence.

fan-favorites resources

color palette inspiration guide

Your Cart is empty!

It looks like you haven't added any items to your cart yet.

Browse Products