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How I Generated Over 1200 Leads With a Quiz Lead Magnet

Jul 9, 2024

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Ready to add a little spice to your marketing game? Quizzes are the hot new way to grow your email list while gathering juicy insights that you can use to segment your audience. In essence, the perfect lead magnet.

Using quizzes on my site has been one of the primary ways I have grown my email list over the past few years and I’m here to spill all the tea about it. With over 1200 organic leads and 65% conversion rate “What’s The Perfect Website Platform For Your Business?“, I’d say my quiz has been more than a success.

(This article contains affiliate links, which means I may receive a small commission for purchases made through links in this post at no extra cost to you. I only recommend products I 100% believe in and use myself. Read the Privacy Policy for details.)

Why Quizzes Work to Grow Your Email List

Who can resist a good quiz? I know I can’t. They’re fun, easy, interactive, and so often, way more interesting than another boring blog post.

The best part about using a quiz as a lead magnet is that they work like sneaky undercover agents, collecting all the intel you need about your audience’s likes, dislikes, and secret weird obsessions.

Related Post: How to Grow Your Email List with a Lead Magnet

Getting Started with Interact

I’ve tried a couple other quiz softwares and plugins before but, by far, the best one has been Interact*. You can sign up for a free plan to get started, but if you want to collect email addresses you’ll need to upgrade to one of their paid plans. (Believe me it’s worth it!)

First things first, create an account or log in to*. It’s quick and painless, promise. Take a quick tour around the dashboard to get the lay of the land and then click the purple button to create your first quiz!

Choose Your Quiz Creation Method + Type

There are three main methods you can use to create a quiz with Interact:

  • Start from scratch (this is what I chose for my quiz)
  • Create a quiz with AI (newly released!)
  • Create a quiz from a template
interact quizzes, how would you like to start: scratch, make with ai or start from a template

If you start from scratch, you’ll also be given the option to choose one of three types of quizzes. It’s good to know which one you’re aiming for before you get started planning and writing your quiz questions:

  • Personality Quizzes: Perfect for revealing which Disney villain your audience secretly is. (Or, you know, their perfect website platform 😉)
  • Scored Quizzes: Ideal to help your audience see how they stack up.
  • Assessment Quizzes: Great for educational content or to find out who’s really paying attention.
interact quiz type options: assessment, personality, scored

Write & Design Your Quiz

If you’re writing your own questions, like I did with my quiz, I suggest, getting started in a Google doc first. Then transfer your questions over to Interact once you’ve perfected your wording.

Here are some tips for keeping your quiz takers engaged enough to actually finish and hand over that email address at the end.

  • Keep it Short: Aim for 5-10 questions. Ain’t nobody got time for a 50-question marathon.
  • Be Clear: No riddles, please. Make sure your questions are easy to understand.
  • Add Images: Because a picture is worth a thousand words, and they make your quiz extra fun.
creating a quiz question in Interact example

If you chose one of Interact’s quiz templates or the AI quiz creation option, you can tailor your questions right in your dashboard to fine-tune it until you are happy with all of the questions.

Create Your Quiz Results Pages

Once you’ve got your quiz questions finalized, you’ll want to write clear, personalized outcomes that’ll make your quiz takers feel like you read their minds.

You can use Interact’s simple built-in results pages or redirect to your own custom results landing pages.

I like to create my own custom landing pages in Showit because you can tailor the design way more. This way, I can really pack a punch with my results pages with tons of valuable tips and insights.

Either way, don’t forget to include a strong call to action at the end of your results page. What do you want your quiz takers to do next? You didn’t create this quiz just for funsies, right?

  • Examples: “Shop Templates” “Download Your Guide,” “Book a Consultation.” You get the idea.
quiz results page example: your match is Showit!

Integrate Your Email Marketing Tool

Integration is where you take your quiz marketing to the next level. You can connect your quiz with your email marketing platform (think Mailchimp, ConvertKit, Mailerlite) to keep the conversation going with your quiz takers.

For each possible result with my quiz, I created a personalized tag that gets assign to that subscriber in my email system and an individualized email that goes out immediately to the quiz taker. Then after they receive their initial results email, they get put into an 6-part email sequence that can further nurture them.

integrate mailerlite with Interact quiz to segment your quiz taker subscribers

Related Post: WTH is an Email Nurture Sequence & Why You Need One

Analyze Your Quiz Performance

After your quiz lead magnet has been up for a few weeks, you’ll want to take a peek at the analytics inside of Interact to see how your quiz is performing. Who’s taking it? Where are they dropping off? Time to play detective.

Here are a few things I’ve experimented with to bump up my # of quiz takers and conversions.

  • Removing the quiz cover. This helps users get started right away and have one less click.
  • Multiple placements for promotion. Use ALLLLLL of your channels (social media, blog, email, website pop-ups) to get your quiz out there.

I’m actually running an experiment right now to see which quiz promotion placement is generating the most leads for me. Stay tuned for the blog post to see the results!

Analytics for my quiz: What the Perfect Website Platform for Your Business?

Now, quizzes are great and all but the real marketing magic happens AFTER the quiz.

Set up a nurturing sequence to guide your new leads through your marketing funnel, providing value at every step. This is where you build trust and convert those leads into customers.

Ready to create your own quiz lead magnet? By following these steps, you can design a quiz that not only is fun for your audience, but also provides you with valuable insights and leads to boot.😘

Need help adding a quiz to your Showit website? Let me take care of that for you. Reach out to me here.


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Editor in Chief, Designer & Founder

kristin pruis

Before I enrolled in design school, I was *this* close to switching my major to become a writer. But God had other plans, and here I am, 10 years later, designing gorgeous brands & websites while nurturing my love for writing on the side.


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Teaching others everything I've learned about branding, design, and marketing over the past 10 years is a passion that truly fills my cup. No matter where you are on your journey of owning your business, I hope you'll find something here that you can take with you and leave you feeling inspired.


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