Blog - Branding Tips & Web Design Tips for Female Entrepreneurs

When was the last time you wrote in cursive…not on a computer? Probably the third grade for most of us! Thankfully the rules and look of a sentence in script has evolved. Now, there are so many ways to digitally dot your i’s and cross your t’s with a beautiful flourish. (This article contains affiliate […]

Rachael Berthiaume  —  July 28, 2022

The Best Script Fonts on Creative Market

Branding

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bold font in a book

Google fonts is one of the most user friendly and abundant databases out there for free fonts. But with so many font options out there and rules around finding web safe fonts and being in accordance with font licenses, it can be intimidating to search for fonts on your own. Rest assured! Any Google Font […]

Rachael Berthiaume  —  May 24, 2022

27 Unique Google Font Pairings to Use on Your Website

Web Design

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If you’ve ever looked into working with a brand designer or branding agency, you may have come across the term brand guidelines aka a brand guide. A brand guide can be an invaluable tool for you as a business or owner (or for your marketing team) to help you create consistent marketing materials. If you’ve […]

Kristin Pruis  —  May 19, 2022

Brand Guidelines: What are they and who needs ’em? (+9 Famous Examples)

Branding

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Woman sitting outside on stairs working on a computer

Feeling overwhelmed at the thought of designing your own website? You don’t have to be! With a clear plan, you can set your website (and your business) up for success. I’ve spent over 15 years designing websites and have learned the important things to consider when building a website and how to make the process […]

Kristin Pruis  —  May 4, 2022

How to Design a Website: A Step-by-Step Guide for Beginners

Web Design

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Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]

Rachael Berthiaume  —  April 18, 2022

7 Brand Kit Examples to Inspire Your Brand Identity and Style

Branding

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big a, little a in two different fonts

After you’ve spent all that time picking out the perfect brand fonts for your business, you might be disappointed to learn that not all font are considered web-safe, AKA, can be used and displayed consistently online. What does that mean? Web safe fonts are a limited set of fonts that can be used universally across […]

Kristin Pruis  —  April 12, 2022

What Are Web Safe Fonts and Do They Still Matter?

Web Design

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Color is one of the most basic visual elements that you can use to create powerful brand recognition with your customers, but creating a unique and beautiful color palette for your brand can be harder than it looks. With all the colors, shades, tints and variations out there it’s no surprise that it’s difficult to […]

Kristin Pruis  —  April 5, 2022

6 Ways to Choose Unique Colors for Your Brand Color Palette

Branding

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In honor of women’s history month, this week I’m featuring nine very special women. This past November, I joined an exclusive group of Showit web designers that Showit calls design partners. As a Showit design partner, you are educated and quizzed on best practices of the platform and your website designs are personally audited by […]

Kristin Pruis  —  March 30, 2022

9 Showit Website Designers You Should Meet Before You Create Your Website

Web Design

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woman using a desktop computer

One of the best things about the Showit platform is that it integrates with WordPress. That means you can create your website design inside the Showit builder but do all your blogging in WordPress. This is a great feature if you are familiar with WordPress but have been wanting a website theme that gives you […]

Kristin Pruis  —  March 19, 2022

How Showit Works with WordPress: Getting to Know Your Showit Blog

Web Design

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Canva is a graphics tool that virtually any small business owner can benefit from using. On top of the hundreds of easy-to-edit templates they have, over the past year, Canva has added a ton of new stickers, graphics, and fonts. What’s especially great about using Canva is you don’t have to worry about dealing with […]

Rachael Berthiaume  —  March 8, 2022

20 Canva Font Pairings to Freshen Up Your Brand

Branding

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