Blog - Branding Tips & Web Design Tips for Female Entrepreneurs
woman holding color swatches

Colors add a layer of meaning and depth to the world around us – in nature, at work and at home – but did you know that they can do the same for your business and your brand? What are brand colors? Brand colors are colors that you choose to use consistently to represent your […]

Kristin Pruis  —  February 21, 2022

How to Choose Brand Colors Based on Psychology & Color Theory

Graphic Design

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If you are considering using Showit for your website platform, but not sure which hosting plan is right for you, then you are in the right place. Showit is extremely unique compared to other website hosting services in that when you purchase a Showit subscription, you don’t just get boring storage space for you website […]

Kristin Pruis  —  February 13, 2022

Showit Pricing Tiers: Which Hosting Plan is Right For You?

Web Design

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keyboard on a desk

Font licensing is getting permission from a font creator or distributor to use a particular font in a certain way. Some fonts require you pay a fee to obtain certain usage rights, which involves purchasing the license, while others are free. Sometimes even fonts that are available for free have usage limitations or additional licensing […]

Kristin Pruis  —  February 7, 2022

What is Font Licensing and Why Does it Matter for Your Business?

Graphic Design

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finding fonts for your brand

Brand fonts are fonts that you choose to represent and use for your brand on a consistent basis. For every brand project I work on with a client, one of the major items we tackle is selecting the appropriate brand fonts. (The following post may contain some affiliate links. Please read the Terms of Service […]

Kristin Pruis  —  February 1, 2022

The Ultimate Guide to Brand Fonts (& How to Choose the Right Ones)

Branding

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WordPress has been a tried and true website builder for what feels like forever, because it never lets us down. Besides its reliability and number of features, my favorite thing about WordPress is the amount of themes and templates to choose from to make sure your website is always fresh. Budapest For those with strong […]

Rachael Berthiaume  —  January 26, 2022

10 WordPress Website Templates for Business Owners

Web Design

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typography for your business

A critical mistake small business owners make frequently is to overlook the importance of typography to their business. The art of typography is more than just knowing which types of fonts styles to use, but that is definitely a good place to start. According to Wikipedia… Typography is the art and technique of arranging type […]

Kristin Pruis  —  January 12, 2022

6 Types of Font Styles to Add Personality to Your Brand (+ Pro Typography Tips)

Graphic Design

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woman typing on computer

There are a LOT of website platforms you can choose from to create your website for your online business, but they are not all created equal. In my experience as a web designer, each website builder has its own capabilities and limitations that offer a unique experience. Depending on your business, this might mean that […]

Kristin Pruis  —  December 2, 2021

The Squarespace Alternative You’ve Been Searching For

Web Design

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It’s that time of year when can you get your hands on amazing business resources for only a fraction of the price. Black Friday is my favorite time of year to shop for ALL the things I need in my business like stock photos subscriptions, website hosting, and more. Here’s a round-up of some of […]

Kristin Pruis  —  November 23, 2021

12 Irresistible Black Friday Deals to Help Grow Your Online Business (2021)

Business

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Have you ever considered that your website is like your digital home on the web? The design of your site can make a big difference in whether your visitors feel unwelcome or warm and fuzzy. You don’t want to leave your visitors out in the cold, do you? If you are looking for a website […]

Kristin Pruis  —  November 16, 2021

20 Website Templates That Will Give You All The Feels

Web Design

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cell phone laying on open book surrounded by fake leaves, coffee cup, and a candle

We have so much to offer within our businesses these days, it might seem impossible to choose just one link to showcase on your social media profiles. The good news is, you don’t have to! With the invention of link-sharing apps such as Linktree or milkshake you can easily make a page that can house […]

Kristin Pruis  —  October 5, 2021

3 Reasons You Should Use Your Own Website as a Linktree Alternative

Web Design

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