What is, arguably, one of the most important pages on your website? The About Me page! Yes, you should have a website, and you should have an About page. It’s essential so your clients can get to know you before they schedule that discovery call or trust you enough to sign a contract.
Long story short: Don’t neglect your About Me page and only focus on sales templates or fancy jargon! Take the time to really make it stand out and show off YOU and how you can help your ideal clients.
Here are some of the best about me pages I found that did an amazing job of this that I think you will find inspiring too:
What’s great about this page is the balance between sharing personality traits, and the benefits of booking her as your coach. She effortlessly blends the professional and personal aspects of her business onto the page. We love the cool coffee cup video (it makes us feel right at home), and the strong calls to action at the end.
What you say on your About Me page is important, but so are the details! This page should be a reflection of your personality, just like Emma Mumfords. She shares about her business ventures through testimonials and short blurbs which are easy to digest and give a well-rounded picture of who she is. The subtle animations also caught our eye and the glitter and gold touches throughout add even more to her story.
Of course, a copywriter would have a heartwarming and enticing About Me page… I mean she kinda has to! Right away it’s clear how she can help your business, and then she dives into the fun facts. Keep scrolling down the page to check out her oh-so-cute quiz and I promise, by the bottom of the page, you’ll feel as if you are already BFFs.
Everything about Jamie’s bold and sassy brand catches your eye immediately. We are 100% here for her About Me page, created with her perfect soulmate clients in mind – that is, passionate creatives and coaches who aren’t afraid of a well-placed expletive or two. Jamie’s personality is oozing all over the page with the graphics, photos, AND her message — It’s clear she is showing up as herself and is fully embracing what makes her unique as an asset to her clients.
What we love about this page are the photos! They are fun and vibrant and you really feel as if you get a candid picture of who Cait is as a person. The sections are big and bold and nicely spaced out, causing you to want to scroll all the way to the bottom to read every line.
Unlike the other pages, this one features an entire team. This About Me page focuses on the company as a whole, and has a short blurb about the CEO, with an adorable This or That section. You can tell this team are a true tribe of friends and will welcome you as a client with open arms. We love how they included a little podcast blurb at the bottom too!
Right away, she keeps it real by telling you how she started her business and how it’s grown. The scrolling feature of fun facts is so unique and the small profiles of every designer give you a glimpse of who they are without feeling like another boring About Me page.
Now that you’ve seen some of the best About Me pages I could dig up, are you feeling like yours needs an update? (I know I am!) Just remember, when it comes to a great About Me page:
- Be yourself 100% (helps create a connection)
- Find a way to stand out (helps make you memorable)
- Tell your ideal client know why your biz is the right move for them (helps to make a purchase decision)
Looking for a website template complete with an About Me page that will help you and your business shine? Check out the shop!
I help female entrepreneurs and business owners create brands that command the spotlight. I love working with women to help them create beautiful, one-of-a-kind brands that give them the confidence to take their business to the next level and get them seriously noticed. I’ve worked with coaches, authors, influencers… you name it, and I bet I can help you too.
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Kristin Pruis • August 23, 2021