Use Code SUMMER at Checkout

GET 20% OFF IN THE SHOP

00D 00H 00M 00S
rebrand your business

5 Tell-Tale Signs You Should Rebrand Your Business

Jul 18, 2018

filed under  //

DESIGN TIPS
on Tap

Get my best tips and tricks on design & marketing in your inbox every week.

HOT TOPICS

Subscribe

1

Search:

Have you been feeling like something is a little off with your business lately? If you’re reading this article, chances are that you have. Sometimes the problem is much deeper than your social media or marketing efforts. Here are 5 signs you might need to rebrand your business.

1. You feel disconnected from your brand.

Feeling uninspired lately or generally just ‘blah’ when it comes to your brand? Chances are if you are feeling that way your customers might be feeling it too. Sometimes you can feel disconnected from your brand because the brand its self is not quite right. You might also be lacking enthusiasm because your brand is outdated and stale. If it’s been several years since you updated your brand, now might be the time to rebrand your business. A fresh new look can often help you find the motivation to serve your clients and customer with renewed excitement.

Related Post: Why an Outstanding Brand Starts With Your Vision Statement

2. You aren’t attracting the right clients or customers.

Hearing crickets from your website or other marketing efforts? Or maybe you’re getting a lot of clients in the door, but they aren’t your ideal clients. If your brand isn’t connecting with your target market then really, what is the point? Now might be a good time to really examine your business and identify who you want to serve with your products and services. A rebrand can help you discover the right messaging and positioning to catch your prospect’s attention by pulling out the key characteristics of your ideal customer and learn how to speak directly to them.

Related Post: How to Focus Your Marketing Messages to Reach Your Audience

3. You are embarrassed by your current brand.

Do you cringe when you see your logo or have to send people to your DIY website? Being embarrassed by your brand is definitely not OK. You should be shouting about your business from the rooftops whenever you get the chance. However, if you aren’t proud of what you’ve created, how can you expect others to genuinely be interested in what you are selling? If you’ve been shying away from sharing your brand with others, then it might be time to think about changing up your look.

Related Post: 3 Ways You’re Sabotaging Your Brand & How To Fix It

4. Business is great, but you want to take it to the next level.

Maybe when you first started your business good enough was, well, good enough. Or maybe you are expanding your services or offerings. If that’s the case for you, it’s time to take another look at your brand. It’s likely if you are changing your business on a significant enough scale, your audience will be changing as well. You’ll probably want to re-visit your messaging and perhaps even invest in a new logo and website as you rebrand your business.

Related Post: The Real Cost of a $5 Logo Design

5. You’re changing your business objectives or goals.

Sometimes what once seemed like a great business idea, doesn’t always pan out. If you are totally changing up your business into something completely new, it’s definitely time to rebrand. It’s natural to want to take the easy way out and reuse your old brand assets to save time and money, but this could end up creating a not-so-pretty ‘franken-brand.’ Don’t just slap a new logo on your business and call it a day. Take the time to rebrand your business properly with due diligence.

Related Post: 3 Things to Know Before You Create a DIY Logo

How about you? Are you ready to rebrand your business? Schedule a free chat with K Design Co. about how we can help!

Don't worry, we hate SPAM too and we promise to never blow up your inbox!

Get our best tips and tricks on design & marketing in your inbox every week.

Subscribe

1

DESIGN TIPS

on tap

Subscribe to our newsletter and get free goodies, insights and discounts delivered to you with love.

Editor in Chief, Designer & Founder

kristin pruis

Before I enrolled in design school, I was *this* close to switching my major to become a writer. But God had other plans, and here I am, 10 years later, designing gorgeous brands & websites while nurturing my love for writing on the side.

hey-o

meet the blogger

learn more

Teaching others everything I've learned about branding, design, and marketing over the past 10 years is a passion that truly fills my cup. No matter where you are on your journey of owning your business, I hope you'll find something here that you can take with you and leave you feeling inspired.

fan-favorites resources

FREEBIES

Looking for the free goods? Check out our curated collection of free resources and essential tools to help you craft a distinctive and bold online presence.

QUIZ: Which Website Platform Is For You?

take the quiz

Flawless fonts Pairing Guide

color palette inspiration guide

0
Your Cart is empty!

It looks like you haven't added any items to your cart yet.

Browse Products