If you’ve ever scrolled through Showit templates thinking, “Oooooh she’s gorgeous,” then added it to your cart purely because it looked *so cute*… only to realize it had absolutely nowhere to put your offers… welcome. Pull up a chair.
Choosing the best Showit template for your business is less about vibes and way more about strategy. Pretty is fun, but pretty alone doesn’t convert. Pretty doesn’t explain your offer. Pretty doesn’t guide your audience through thoughtful decision-making.
The template’s structure does.
So let’s talk about how to actually choose a Showit template that fits your business type, your content, and your goals, not just your Pinterest board.
Don’t choose a template just because it’s pretty (please).
I know it’s tempting. Some templates look like a French fashion magazine and seem to whisper, “You could be this chic.” And you could… but only if the structure actually supports what you sell.
A lot of the most beautiful templates are actually designed for photographers. They rely heavily on large gallery images and minimal copy, which is amazing if you’re a photographer. But if you’re a coach, copywriter, consultant, author, or service provider? You’re going to end up fighting your template instead of working with it.
Your website isn’t a mood board. It’s a sales tool.
And if the layout doesn’t give your content enough room to shine, you’ll end up doing way more work than necessary.
When browsing, ask yourself: “If I removed all these pretty photos, would this still make sense for my business?” If the answer feels like “…probably not,” keep scrolling.
Related Post: Showit Pros + Cons: What No One Tells You Before You Switch
Focus on the layout (not the colors, fonts, or dreamy aesthetic)
I’m going to tell you something that you probably don’t want to hear but it needs to be said…
- Colors, fonts, and images are the easiest part of customizing a template.
- Solid layouts are the hardest to build… and the most important.
The best Showit templates have layouts that do the heavy lifting for you:
- Logical flow
- Clear messaging space
- Sections designed around how people make buying decisions
- Space for storytelling and conversion
- Flexibility for future offers and updates
Flexible, intentional layouts are going to save you a ton of time and reduce your stress. They let your content breathe instead of cramming it into tiny spaces.
If a template is page after page of “image left, text right” and “image right, text left” sections… that’s not true versatility. That’s a headache waiting to happen.
Look for variations in the sections and layouts that you can reuse, remix, and adapt.
Choose a Showit template that aligns with your business model.
You don’t need a template designed exactly for your niche, but you do need layouts that make sense for the type of work you do.
Here’s what I mean:
- Coaches need spaces for frameworks, testimonials, calls-to-action, and transformation-focused copy.
- Copywriters need strong typographic layouts, case study sections, and punchy headlines that carry their message.
- Authors need areas to showcase books, events, media features, and speaking engagements.
- Photographers must have gallery-first layouts that support portfolios and visual storytelling.
- Memberships/courses need benefit sections, value stacks, tier comparisons, FAQs, and features.
Most of my templates lean toward specific industries (Kimberly for coaches, Reina for copywriters, Jenny for authors, Jamie for photographers, Ruth for memberships, etc.), but they’re all built with enough versatility that nearly any business owner can adapt them.
Because the layout comes first….the vibe should come second.
Layout versatility is the #1 green flag (and the thing most people overlook).
When you’re choosing the best Showit template, versatility is what ensures your site feels custom, not cookie-cutter.
A versatile template includes:
- A variety of page styles so your site doesn’t feel repetitive
- Multiple hero layouts
- Long-form and short-form options for sales content
- Unique storytelling sections
- Strategic CTAs placed throughout
- Flexible service and portfolio pages
- Patterns of content you can reuse across your brand in totally different ways
Any template can be “pretty” but not every pretty website template can grow with you. Choose one that gives you options instead of limitations.
5. Don’t underestimate built-in support. It matters.
A template won’t help your business if you never get your site launched. That’s why I believe the best Showit templates should come with actual support.
When I began designing templates, my entire goal was to give early-stage business owners the same level of strategic thinking and user experience I give my custom website clients… but at a much more affordable price for a newer business.
That’s also why my Showit templates include:
- A full customization course
- A clear brand guide
- 60 days of support
- Optional bonus resources
- A no-code approach to customizing anything you want
A good template should feel like someone is walking beside you the whole time, not like you’ve been dropped into the wilderness with a map that may or may not be upside down.
What if I pick the wrong template?
Here’s something that most designers won’t tell you, but I will:
With enough time, you can turn any Showit template into almost anything you want.
You can move layouts, restyle sections, rebuild entire pages, and transform the design style completely. Showit gives you that much freedom.
But…and this matters…the goal is to choose a template you only need to tweak “here and there”… not something that requires you to do a complete overhaul.
Because yes, you could turn a photography template into a coaching site. But should you? Probably not. It’s just unnecessary extra work.
You will make your life a whole lot easier by choosing a template whose foundation already aligns with:
- What you sell
- How your clients buy
- The information your audience needs
- Your long-term plans
- The level of storytelling your brand requires
So even though you can change anything, why start with something that’s working against you? Choose the closest match, and your website customization process will be a lot more fun, fast, and empowering instead of overwhelming.
Before hitting buy, you can run your favorite template through this quick checklist of questions:
- Does this layout support my actual content?
- Will it grow with my business beyond this year’s goals?
- Is the homepage structured to guide visitors toward a decision?
- Are there enough page options to match my offers?
- Does it include storytelling space and conversion-focused sections?
- Does it feel flexible rather than repetitive?
- Does support come with it so I’m not guessing my way through?
If you’re hitting yes on a majority of these, you’ve found a winner.
Want help choosing the best Showit template for your business?
If you’re ready to zero in on the perfect Showit template for your biz, you should definitely take my free quiz next…
- Find Your Perfect Template Match
- Or browse them here: Shop Showit Templates
I designed each of my templates with real business owners in mind, not just aesthetics… so you get stunning design and a smart, strategic foundation that helps your brand thrive.
Your website is about to feel like the upgrade you’ve been waiting for.
