You’ve been busy running your business and it shows! You’re smashing your goals and landing clients but you know there’s more you can do, especially when it comes to your website. Have you been wondering if it’s time to redesign your website?
Here are five signs to look for that mean it’s time for a website redesign:
01. Your website isn’t bringing you clients or sales
Your website should be working for you – not against you. After all, it’s one of the most important marketing assets you have so why doesn’t it feel like it’s pulling its weight? If you aren’t regularly getting inquiries about your services/products then your website might be a dud. Performing and audit on your site in terms of design, copy and usability is a great way to determine what factors are contributing to low engagement. Sometimes a quick rewrite on your website copy is all it takes to remedy low engagement and other times you might be better off starting from scratch.
02. You haven’t updated your website in several years
Even if your services haven’t changed over the past few years, a website refresh still might be in order. The average lifespan of a website is between 2-5 years which means that after a few years your website may start feeling a little stale in terms of design and behind in best practices. More likely than not, you also may have added employees or changed things about your business that you want reflected on your website. If your site is over a decade old, your website design may rely on tables for its structure. This practice has not only become outdated, but is also deprecated in browser support.
03. Your website isn’t mobile friendly
If your website can’t be viewed on phones or tablets properly, you are missing out on a huge chunk of potential traffic. Google penalizes websites that don’t have mobile-friendly versions. What does that mean? That means that if someone was using Google to search for your product or service, Google would push your site further down the list compared to other websites that are mobile-friendly.
With the growing number of website visitors coming from mobile devices, Forbes notes that this can cost you anywhere from a jaw-dropping 5-30% of website leads. Implementing a mobile optimized website design means making it as easy as possible for users on the go for example, to access maps and contact information. These best practices are a part of the “Mobile First” initiative that aims to build better website experiences for website users.
04. Your website is buggy and full of quirks
Have you ever visited a website only to encounter a blank or 404 error page after clicking on a link? Or maybe when you tried to submit a form, there was a problem with submission. Or how about a website so overridden with ads and pop-ups you couldn’t even find where the ads ended and the content content started? While no website is truly ever perfect, a website riddled with bugs and errors is going to cause your readers to mistrust you and prompt them to quickly leave your site without engaging in all that amazing content you are putting out.
Related Post: 5 Website Design Errors to Avoid Before Launch
05. You feel major website shame
If someone’s ever asked about your website but you’ve dreaded sharing the address for it, you may have a case of severe website shame. Whether it’s the design, copy, or something else, you know your website no longer represents you well as a business. If you are at the point where you’d rather have no website, than share the website you actually have with someone interested in your services/products, it’s most definitely time to redesign your website.
Can you relate to one or more of these signs? Is it high-time to redesign your website?
If there was one thing you could improve about your site what would it be? Let me know in the comments or reach out to me and let’s talk about creating your dream website today!
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Kristin Pruis • May 19, 2019