Let me just say, if you’re trying to cook up original content every week for Instagram, TikTok, Pinterest, email, blogs, podcasts, threads, (and whatever new platform just entered the chat), you’re doing it wrong.
I know a lot of biz owners out there… you’re tired. Like, bone-deep content fatigue.
If creating content every week makes you feel like you’re stuck on a hamster wheel of doom… welcome to the club. Now let me show you how to avoid it: blogging.
Why Blogging is the Lazy Genius Way to Create Content
For the past few years, every week I try my hardest to get a new blog up on my website. (Try being the key word, lol!)
That blog in itself is a great way to build my website’s SEO, but more than that… It’s a gold mine of content.
Every blog on my site can be turned into a week’s worth of Instagram content, a newsletter, a carousel, and a client inquiry. Plus, blogging takes less time than making one Instagram Reel that I’ll probably need to shoot 50 takes of to get right (true story). 😂
So in case you didn’t know… if you’re already blogging about stuff your audience cares about (and if you’re not, we need to talk), you’re sitting on a ton of social media content.
Let me break down how I turn one blog post into 10+ pieces of content for K Design Co. (yes, you can steal this):
Write one strategic, keyword-focused blog post
I start with one well-researched, SEO-optimized blog post (like this one 😉) that speaks to what my audience is actually searching for.
Using Ahrefs, choose a keyword I want to rank for (like “content repurposing” or “repurpose blogs for social media”), and then I outline and write my blog. Recently, I’ve been using ChatGPT a lot to help me with this process. The key is using it responsibly and not as a replacement for my own voice.
Every time I blog, my goal is to answer a question I know my audience is asking, in a voice that sounds like me. If you’re not sure where to start, ask ChatGPT to help brainstorm relevant questions around your topic or industry to help spark some ideas..
Remember: your blog doesn’t need to sound perfect, but it should be useful.
Related Post: 5 Ways to Use AI for your Website (that won’t give you the ick)
Pull 3-4 bold points for Instagram carousels
I turn the blog’s subheadings or key takeaways into bite-sized slides, preferably designed to stop someone mid-scroll.
Each carousel slide builds on the last, and because the supporting content is based on the blog, I don’t have to brainstorm new ideas. (Work smarter, my friend!)
It’s one of the easiest ways to get more mileage out of your blog posts.
Here’s how it works:
Blog: How Do I Make a Sales Page that Converts? ↓
Instagram Post: The Secret to a Sales Page that Actually Sells
Blog: SEO Mistakes: 5 Reasons Your Website Isn’t Showing Up In Google Search ↓
Instagram Post: Are you making this SEO mistake on your website?
Blog: 9 Must-Have Elements for an Irresistible Blog Design ↓
Instagram Post: 5 Easy Tweaks to Instantly Upgrade Your Blog Design
See? Magic. And way less stressful than staring at your blank Canva document at 10 PM.
Highlight a section in an email newsletter
When it’s time to send my weekly newsletter, I’ll usually write a little intro to my blog post along with a few personal thoughts..
Honestly, this is one part of my marketing that is still in the works. Ideally, you should use your newsletter to include a story from your own experience, or even a lesson learned.
Email gives you a little more space to build a connection and is a great place to share the “why it matters” part of the blog that might not make it into a social post. It also feels a lot better than just sending an email that says, “here’s my blog this week… why don’t you read it?”
Summarize key tips for a LinkedIn post
LinkedIn is perfect for stripping back your blog and sharing the strategy and hot-takes.
When I’m writing a post for LinkedIn, I’ll usually condense my main points into a short post, sometimes with a quick how-to or a list of practical tips. This is also a great place to prompt your followers or clients to add their perspectives.
LinkedIn is where you can reinforce your expertise in a space where people are actively looking for it.
Use Blog One-Liners for Pinterest Pins
Some lines in your blog just hit that perfect note. You know the ones…short, punchy, and clear. You can pull 3–5 of those and turn them into clean, branded pins that link back to the blog.
Because Pinterest works like a search engine, these pins can keep driving traffic long after the original post is published.
It’s a low-effort, long-term payoff.
Here are a few examples:
Blog: How Do I Make a Sales Page that Converts? ↓
Pin Cover: Why Your Website Isn’t Converting (and other changes to make when inquiries are slow)
Blog: SEO Mistakes: 5 Reasons Your Website Isn’t Showing Up In Google Search ↓
Pin Cover: How to: Improve Your SEO with Alt Text
Blog: 9 Must-Have Elements for an Irresistible Blog Design ↓
Pin Cover: 5 Easy Tweaks to Upgrade Your Blog
Turn the blog intro into a Reel script
The intro of your blog probably has a solid hook… maybe it’s a stat, a short story, or a spicy opinion. Take that same hook and use it as the basis for a quick talking head reel. I have to admit, I’ve still got a long way to go with feeling comfortable making reels, but practice makes perfect.
Shoot for 30–60 seconds max, speaking directly into the camera. Sometimes it’s just me rambling (lovingly) into the camera.
It doesn’t have to be fancy, just true to your voice.
Here’s an example:
Blog: SEO Mistakes: 5 Reasons Your Website Isn’t Showing Up In Google Search ↓
Reel Script: [If you know me, then you know I’ve got a huge passion for SEO.
That’s because with SEO, I’ve been able to grow my monthly traffic to around 12,000 monthly visitors.]
See the reel on Instagram here!
How Repurposing Content Saves Time, Money, and Energy
Here’s what you need to realize: You do NOT need to come up with 30 genius ideas every single month to run successful marketing channels.
What you need is one really solid blog post that does the heavy lifting. And when you start with a strong, strategy-driven blog, you’re no longer scrambling to fill up a content calendar. You’re just slicing and dicing what you’ve already got.
If you’re outsourcing content to a copywriter, designer, or VA, wouldn’t you rather hand them one on-message blog post to pull from instead of trying to pull magic out of thin air?
Repurposing your content respects your time, your budget, and your bandwidth… and honestly, who couldn’t use more of all three?
Related Post: What Are Websafe Fonts and Do They Still Matter?
Other Tips for Repurposing Blogs for Social Media
One of the most common things I hear from clients regarding repurposing content is, “Won’t I sound repetitive if I keep reusing the same content?”
I get it. Nobody wants to brave the world of social media just to sound + feel like a broken record.
But the truth is that most people aren’t seeing everything you post, or they’ve forgotten by now. People are dipping in and out, catching bits and pieces of your content when the algorithm decides to be nice.
And if someone is seeing every post you make? They probably love what you have to share. People follow along to know your unique take on what you do in your industry.
Believe me, that builds trust way faster than dancing for likes.
Ready to turn your blog into a full content system?
The key to effective content repurposing is to do it strategically so each platform feels like it’s getting its own moment. You’re not just copying + pasting. You’re remixing the same core message to fit each audience.
Here’s how I think about repurposing across the most popular platforms:
Keep it fast, punchy, and visual. Think bold carousels, scroll-stopping headlines, or short Reels that share a quick tip or opinion. This is where your hot takes shine.
This is your chance to get a little more personal. Zoom in on one idea from your blog and expand it with context, a story, or behind-the-scenes insight.
It should feel like a helpful note from a friend, not a sales pitch.
Same topic, slightly more polished. Focus on credibility, thought leadership, or takeaways from client work. Stats, case studies, or a lesson learned make for great angles here.
Turn your one-liners, infographics, or tips into beautiful pins that keep working for you long after you hit publish for low-effort, long-lasting traffic.
Repurpose Your Blogs for Social Media with the Help of K Design Co.
Feeling inspired but not quite sure where to start?
Our easy-to-use, drag-and-drop Canva templates were made for content creators, service providers, and small businesses who want to show up consistently, without spending hours staring at a blank screen.
Grab one of our Social Media Template Packs and start turning every blog post into a full content system, in less time, with way less stress.
Because great content deserves to be seen, and we’re here to help make it easy.
