So, your website inquiries have slowed down. No need to feel shame about it. We’ve all been there.
Instead of hitting panic mode, use this downtime in your business to dial in your website so you can dial up your leads. Here are some updates you can tackle that will boost visibility and keep visitors more engaged on your site.
1. Revisit & improve your SEO
We all know SEO is queen when it comes to driving traffic, but it’s not a one-and-done situation. Now’s a great time to:
- Update keywords: Google changes the game regularly. Are competitors creeping in on your rankings?
- Fix outdated meta descriptions: Make sure each page has an click-worthy meta description that actually reflects the content.
- Check alt text: Use alt text for all images—both for SEO and accessibility.
Pro Tip: Businesses that prioritize SEO see an average of 20% more traffic in just 6 months. Don’t sleep on it. (Direction)
2. Fix your contact forms (before they ghost your leads)
OK. This is more than a little embarrassing to admit, but there was a whole 2-month period in 2023 where my contact form was actually broken and I had no idea! Ouch.
I chalked the lack of inquiries up to the holidays, but I 100% regret not checking that my form was working sooner. Well… you live and you learn.
All that to say, don’t let this be you. Double-check these things:
- Functionality: Send test submissions to yourself to ensure forms are working.
- Automation: Are inquiries being followed up with auto-responses? Even a simple “Got it! We’ll get back to you soon” goes a long way.
- Track conversions: Sync up your forms with Google Analytics to measure your conversion rates or use a simple spreadsheet to track your monthly inquiries and conversions.
Fast Fact: Forms with 5 fields or fewer convert 20% better than longer forms. (Neil Patel)
3. Update your portfolio and testimonials
No better time to flex on your potential clients. Update that dusty portfolio with:
- Recent projects: Showcase fresh, high-impact work that reflects your current skills, quality of work and the type of clients you’d love to work with.
- Client testimonials: Nothing screams “hire me” like glowing words from happy clients. Get new reviews or showcase existing ones more prominently.
- Receipts: Results are your dream client’s love language. Promise.
Fast Fact: Including testimonials on your site can increase conversions by up to 34%. (Impact)
4. Fix your user experience
Slow season = perfect time to polish up how your website works AKA your user experience. Here are some things you can pay attention to:
- Mobile responsiveness: 60%+ of traffic is mobile. If your site isn’t mobile-friendly, say goodbye to leads.
- Speed test: Use a tool like Google PageSpeed Insights. If it’s slower than a turtle, fix it.
- Check links: Broken links = frustrated users. And let’s be honest, no one’s coming back after that.
Fast Fact: Sites that load in under 3 seconds experience 70% longer user sessions. Speed sells! (Hostinger)
5. Serve up fresh content
Content is still king (and queen, let’s be real). Add some fresh material that keeps your audience coming back for more:
- Blog posts: Answer the questions your dream clients are already googling. Think “How to [Solve Pain Point]” or “Top [X] Tips for [Industry].”
- Lead magnets: Create freebies, guides, or quizzes that capture emails and add to your list.
- Case studies: Showcase how you’ve solved real problems for real clients.
Fast Fact: Companies that blog see 67% more leads monthly than those who don’t. (MarketPath)
Slow seasons don’t have to mean slow growth. These simple website updates can keep your brand thriving, boost SEO, and help you capture those elusive leads.
Need help with your website updates? Book a VIP day or schedule a free intro call with us to get some help.
